In episode 35 of Total Retail Talks, Jeff Milbourn, director of e-commerce at Marmot, a retailer of high-quality technical apparel and equipment for outdoor enthusiasts, discusses how the brand is using personalization to enhance the online shopping experience, offers some early results into the impact the effort is having on Marmot's business, and lays out the company's plan for continuing to evolve and improve the customer experience.
Total Retail Talks
Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.
More Total Retail Talks Episodes