Personalization

5 Secrets to Maximize Retail Sales in 2016
January 13, 2016 at 11:26 am

Retailers are gearing up for the new year. With all of the world’s bounty just a few clicks or taps away, the competition will be fierce. Use your wits and data to put your best foot forward. Here are five tips to help you get started: 1. You don’t need much data to start targeting: The…

Personalization: Are Retailers Really Walking the Walk?
January 8, 2016 at 9:15 am

The consensus in e-commerce is resounding: personalization is a really big deal. Various industry surveys have found it to be among the highest, if not the No. 1 priority for marketers. At any trade show, you’ll see the “P” word splattered across banners and fliers everywhere. It’s a bandwagon and everyone seems to be on…

Tips for Getting Personalization Right
January 4, 2016 at 11:15 am

With consumers engaging brands in a growing number of channels, retailers are challenged to deliver personalized shopping experiences. While they may have the data required to deliver on this need, using that data for said goal is an entirely different story. In episode 18 of Total Retail Talks, Jess Stephens, chief marketing officer at SmartFocus,…

Free Webinar: 2016 Retail Email Trends
December 28, 2015 at 4:32 pm

In this fast-paced, interactive webinar, our expert panel will discuss 2015 successes and look forward at retail email trends for 2016.

Personalization Key to BuySeasons E-Commerce Success
November 9, 2015 at 12:30 pm

In episode 11 of Total Retail Talks, Eric Kirkhofer, chief operating officer of BuySeasons, the parent company of leading online retail brands BuyCostumes, Costume Express, and Birthday Express, discusses how the brands are leveraging personalization to improve the online shopping experience and drive sales.

Using Social Analytics to Get Personalization Right
October 16, 2015 at 10:45 am

In a typical marketing department, demographic information is relied on as a key tool for developing targeted outreach strategies. A retailer’s marketing team, for example, can use these breakdowns in gender, age and geography, among other areas, to determine outreach and offer strategy. This approach relies on the basic premise that people who share these…

Personalization Helping to Power O’Neill Clothing’s Email Program
September 3, 2015 at 10:11 am

Personalized content, whether browsing a retailer’s website, reading an email, using a mobile app, etc., is proven to drive increases in conversion. Leveraging the data you have about a customer to serve them relevant, personalized content and offers is expected in today’s world of big data. Those brands that aren’t using personalization are falling behind.…

How Video Personalization Can Improve Customer Relationships
August 4, 2015 at 4:00 pm

The relationship between brand and customer has evolved quickly over the last several years as consumers become more empowered. They know marketers have access to a wealth of personal information, making generalized content less appealing and almost unacceptable. As an early proponent of data-driven marketing, I often asked the question, “If we know so much…