Personalization
March 29, 2017 at 11:03 am
According to recent research from the Chief Marketing Officer (CMO) Council and SAP Hybris, more than a third of marketers believe their technology investments are falling short in connecting content, commerce and conversation with back-end operational realities. While technology and data have met expectations in measurement and customer interaction, marketers feel their technology strategies aren't…
March 20, 2017 at 8:22 pm
According to recent research from the Chief Marketing Officer (CMO) Council and SAP Hybris, more than a third of marketers believe their technology investments are falling short in connecting content, commerce and conversation with back-end operational realities. While technology and data have met expectations in measurement and customer interaction, marketers feel their technology strategies aren’t […]
March 20, 2017 at 11:56 am
In episode 84 of Total Retail Talks, I interview Erick Roesch, director of business intelligence at Rue La La. Roesch discusses how the members-only online fashion site is using a data warehousing solution as part of its efforts to personalize the shopping experiences of its customers.
March 13, 2017 at 10:37 am
In episode 83 of Total Retail Talks, Peter Weedfald, senior vice president of sales and marketing at Sharp Home Appliances, discusses how traditional brick-and-mortar retailers — and their product suppliers — can compete in today's digital retail environment. Weedfald also offers his thoughts on the technology trends that will have the biggest impact on the…
March 7, 2017 at 10:22 am
On a surprisingly rainy day last week in the Palm Springs desert, over 1,500 retailers gathered at the annual eTail West conference to discuss the latest trends in digital retail. Over the next three days, the sun came back out and conference attendees learned how retailers are addressing challenges to align technology and their organizations…
March 3, 2017 at 10:01 am
In this interactive webinar, our expert speakers will address the importance of a strong customer retention strategy and so much more.
March 2, 2017 at 11:30 am
Godiva, the premier maker and retailer of fine Belgian chocolates, has leveraged a recent site redesign and the implementation of a unified engagement platform to change the fortunes of its e-commerce business … and it was none too soon. As little as two years ago, the company was seriously considering shutting down its e-commerce site.…
February 17, 2017 at 11:22 am
Last year, personalized selling experiences were all the buzz and retailers tested new methods to make shopping more seamless for their customers. In 2017, we’ll see smart retailers focus on bridging the gap between the personalized in-store experience and shopping online. By borrowing the best of both worlds — online and brick-and-mortar — retailers can…
February 13, 2017 at 9:54 am
In episode 77 of Total Retail Talks, Chris Meystrik, chief technology officer at Jewelry Television, a TV network and online retailer of fine jewelry, answers questions from Total Retail's Executive Editor Joe Keenan on how the company is leveraging data to improve the customer experience.
February 13, 2017 at 9:11 am
Today’s consumers have an increasing amount of choices. Emerging brands and fashion styles, plus competitive pricing and year-round discounts, equates to tough competition among retailers. As a result, consumers have demanding expectations that retailers must respond to by easing the shopping process with a more individualized experience. Consumers also have less patience to shop with…
