Personalization

4 Ways Big Retailers Can Be as Personal as DTC Brands
January 31, 2019 at 1:11 pm

After a lot of bad decisions, poor partnerships and failed opportunities, some of the biggest brands we grew up with are no longer standing. For my kids, the toy store is now Target or Rite Aid, not just Toysโ€œRโ€Us. Yet FAO Schwarz, which was founded in 1862, is still a synonym for toy store for childrenโ€ฆ

5 Retail Tips for a Prosperous New Year
January 18, 2019 at 12:18 pm

The adoption of disruptive and innovative technologies will be what sets apart the retailers that thrive from those that fall behind.

5 Trends E-Commerce Retailers Need to Know for 2019
January 14, 2019 at 8:05 am

Eager to know what 2019 holds for the world of e-commerce? Here are five key e-commerce trends that promise to fuel retailers worldwide in the coming year, including the continuous rise of machine learning to a more sophisticated focus on the omnichannel customer experience, selling on social media and more. 1. Machine Learning Changes Everythingโ€ฆ

How to Move to Personalized Emails for New Subscribers
January 14, 2019 at 7:25 am

More than half of retail marketers claim that email drives the highest percentage of revenue for their business. However, as consumersโ€™ mind-sets and preferences evolve, so must our email marketing tactics. Sending mass-blast marketing emails is no longer enough to cut through the noise. Using some level of personalization is now a must when communicatingโ€ฆ