Personalization

As brand marketers, we often believe we’ve seen the apex of new and unique ways to reach consumers as well as the levels of personalization a product can offer. As a brand marketer and digital strategist at Mars for eight years before joining Salsify, I’ve seen the struggle to maintain brand identity and relevance firsthand.…

When historians look to this century, there will be quite a few companies that stand out. Tesla is one, as are Uber and Airbnb. However, the three consumer platforms that will truly be seen as forward thinking and disrupting “business as usual” are Spotify, Netflix and Instagram. All three of these platforms have dramatically changed…

In this episode of Retail Right Now, Joe Keenan reports live from the Exhibit Hall floor of Shoptalk 2019 in Las Vegas. He discusses the variety of Total Retail's coverage of the event, including a Q&A with Erik Nordstrom, a video interview with Forrester's Brendan Witcher, podcast episodes with retailers Vineyard Vines and GREATS, insights from sessions…

Quality content is what drives consumer engagement, ultimately pushing them down the purchase funnel.

In this episode of Retail Right Now, Joe Keenan reviews four themes that emerged during the recent eTail West conference. Speakers and attendees at the event continually discussed digital transformation and what it means for the future of physical retail, artificial intelligence as a tool to better leverage data, personalization, and subscription commerce. For more…

When AI and AR are used in tandem, their strengths multiply to provide a totally comprehensive customer experience.

Retailers are just beginning to untangle the many benefits of using artificial intelligence, so let’s explore how AI can transform CX.

In a keynote presentation yesterday at the eTail West conference in Palm Springs, Calif., Greg Revelle, chief marketing officer at Kohl's, discussed the retail chain's initiative to personalize its marketing communications and improve upon the shopping experience for its customers across all channels. Revelle noted that it's an exciting time to be at Kohl's, as…

Personalization is good and cyberstalking is bad. But how can you draw the line to maximize engagement without coming off like a creep?

By partnering with a CDP, you can utilize your data to generate revenue and deliver the personalized experiences your customers crave.