Personalization
Just when we thought Amazon Prime two-day shipping couldnโt get any swifter, the e-commerce behemoth announced same-day delivery, sending shockwaves throughout the retail landscape. The move further raises the bar for consumer expectations, setting a new benchmark not just for delivery speed, but personalization. Thereโs no denying that the one-size-fits-all experience doesnโt work anymore. Shoppersโฆ
The age-old belief for retailers was that the longer customers spent in your store, the better. But in todayโs world of instant gratification, consumers are looking to streamline almost everything โ including shopping. This means that retailers must find ways to shorten transactional time while enticing consumers to spend more time engaging in the in-storeโฆ
Weโve all heard the advice: meet customers where they are. But what does that actually mean for modern marketers? Years ago, this strategy was fairly easy to execute as brands could focus on a handful of channels (e.g., billboards and direct mail) and retain loyal customers. Today, the marketing landscape is far more complex. Customersโฆ
Influencing consumer decisions is a priority for retailers, and in this quickly growing digital age itโs becoming more important to understand how and where to target them. Already, consumersโ every click is being tracked to see what products they like and dislike. And yes, that means even you're being followed. So how do retailers trackโฆ
Personalization is arguably the hottest trend in digital marketing, and it seems to be a topic in nearly every marketing-related conversation. Everyone recommends that marketers look for ways to personalize their websites, content, advertisements, and interactions. Marketers need to understand the importance of customization with todayโs consumers. Consider the following: According to 59 percent ofโฆ
By 2020, customer experience (CX) is expected to overtake both price and product as the key brand differentiator. This is critical for retailers to understand, as consumers today arenโt willing to compromise on either personalized experiences or security measures, especially when it comes to their personal data. Here are some ways that retailers can leverageโฆ
In episode 210 of Total Retail Talks, Executive Editor Joe Keenan interviews Daren Hull, chief customer officer of Vera Bradley, a women's quilted luggage, backpack, and accessories retailer. Listen in as Hull discusses why Vera Bradley has recently invested in a customer data platform (CDP), his goals to democratize access and utilization of customer data throughoutโฆ
Recently I spoke at IRCE about personalization. The conference organizers asked me to address โadvanced applications of personalization technology and its results, keying in on the more advanced applications of personalization technology most consumers wonโt immediately recognize as 'personalized,' but that drive positive outcomes.โ Their request was understandable. We're learning more and more about howโฆ
In 1998, economist B. Joseph Pine II wrote that the world of retail was changing. He noted that the service economy was coming to an end, soon to be replaced with an economy based on memorable experiences and shared events. Now, over 20 years later, the "experience economy" has moved from an academic theory intoโฆ
There's a lot of research covering how specific personalization tactics have driven return on investment, but what about quantifying the cumulative effect of personalization across the customer journey? In our most recent Ecommerce Quarterly, Monetateโs researchers analyzed more than 1 million online shopping sessions across our retail customers. The goal was to see whether aโฆ