Order Fulfillment

COVID-19 Drives 3 Key Omnichannel Capabilities
June 16, 2020 at 2:32 pm

The COVID-19 crisis is proving to be a catalyst for change across all dimensions of retail. Some of this transformation was already underway for some specialty brands. They were on a path to building a more direct-to-consumer (D-to-C) business. However, what the pandemic ultimately underscores for them and others is that retail can’t go back…

TravisMathew Launches Loyalty Program, BOPIS in E-Commerce Refresh
June 15, 2020 at 9:09 pm

In this video, Editor-in-Chief Joe Keenan interviews Leif Sunderland, vice president of sales and marketing at TravisMathew, a men's apparel company based in Southern California focused on making premier apparel for work and play. Sunderland discusses the recent enhancements made to the brand's direct-to-consumer e-commerce site, why it was the right time to launch these upgrades, and why…

Exceptional Customer Experience Never Goes Out of Style
June 11, 2020 at 1:16 pm

Before the rise of e-commerce, success in retail was driven by customer service, including interactions between store associates and customers. A hallmark of mom-and-pop shops, close relationships between associates and customers enabled a highly personalized level of service that drove sales and retailer loyalty. Yet, with the emergence of big-box retailers, shopping centers and eventually…

Speed Matters: 4 Ways to Meet Consumer Expectations and Bolster Fulfillment
June 10, 2020 at 4:43 pm

Speed of delivery is one of the most critical aspects of providing a positive customer experience. Whether shipping to stores or directly to shoppers, companies must try to fulfill orders and cross that last mile of delivery as fast as possible to meet consumer expectations for speed, which seem to only get shorter with each…

Don’t Close That Store! Why Bricks Matter Just as Much as Clicks for Retailers
June 5, 2020 at 4:02 pm

With malls closing at record rates and other retailers shuttering their stores reaching the thousands, there’s been a lot of talk about a retail apocalypse. However, if you dig a little deeper you’ll see that the future of retail isn’t so grim. Consumers still value the experience of shopping in physical stores. Even pure-play digital…

Fulfillment in the New Retail Reality, Part 3
June 5, 2020 at 3:29 pm

As stores reopen their doors, it’s time to increase in-store traffic by spotlighting retail locations as highly efficient fulfillment centers with buy online, pick up in-store (BOPIS); reserve online, pick up in-store (ROPIS); and buy online, return in-store (BORIS) fulfillment options. To do so effectively, retailers should consider the following strategies:

Boxed CEO Chieh Huang on Building vs. Buying Technology
June 3, 2020 at 5:39 pm

During the Women in Retail and Total Retail Virtual Lounge, held on May 28, Chieh Huang, CEO of Boxed, participated in an interview that touched on a variety of topics, from changes to brand messaging during COVID-19 to some positive ways he thinks the current climate will reshape the retail industry. In this video clip from the session,…

3 Things to Consider When Expanding Your Fulfillment Network
May 28, 2020 at 5:09 pm

Whether you're a Fortune 500 retailer or an emerging direct-to-consumer (D-to-C) brand, your customers expect ease and convenience when ordering online. The problem is, meeting these expectations can put a significant strain on your business. Traditional logistics networks weren’t designed for D-to-C fulfillment because they were built to get goods onto store shelves. To meet…

Fulfillment in the New Retail Reality, Part 2
May 27, 2020 at 6:36 pm

Part one of this series can be read here. The industry was reaching the age of next-generation fulfillment even before the global health emergency. Now fulfillment innovation is driven by surges in customer demand and dramatic market shifts. Companies that are able to answer the call for convenience will find lasting success. In this new retail…

How to Make Free Shipping Profitable, Part 10
May 27, 2020 at 5:25 pm

In the last installment of this 10-part series, I focus on emerging technologies and trends that will shape fulfillment in the coming months and years. These innovations enable merchants to fulfill orders faster while reducing costs, especially in the last mile and warehouse operations. Many large e-commerce merchants have started to adopt these technologies, and…