Mobile Marketing

Life's biggest mistake: following tradition vs.  intuition. When it comes to statistics, everyone has them, but when it comes to mobile shopping, intuition tells us there's a gargantuan gap. Salesforce's latest September report indicates 68 percent of all e-commerce visits come from mobile phones. However, based on past mobile purchase statistics, retail digital marketers believe that…

This interactive webinar will address the e-commerce trends that figure to have the biggest impact on retailers’ businesses in 2019.

In this webinar, you’ll learn how to navigate the influencer marketing industry and avoid influencer fraud.

Join us for this webinar to learn how retailers are addressing the challenge of improving customer intelligence and retail analytics.

Mobile is celebrating a major milestone this year: the Apple App Store’s and Google Play Store’s 10th birthdays. In the last decade, mobile has become one of the most popular channels for marketers to reach consumers, and email has adapted and evolved alongside it. Though apps and new messaging tools have threatened it, email remains…

Once referred to as the “retail apocalypse,” it has become clear in the last few months that “retail transformation” is a more accurate depiction of the status of the current retail industry. An industry that was once rooted in brick-and-mortar is now rooted in technology. It’s simple: if retailers want to not only survive, but…

This is part two of a three-part series. You can read part one here.  Mobile commerce, whether on a dedicated app or a responsive website, has redefined the shopping habits of millions of consumers. As this channel becomes more critical than ever for retailers, Astound Commerce’s Mobile Matters report takes a look at the state…

LIDS, a Genesco brand that operates within Hat Word Inc., earned the No. 1 ranking in Total Retail’s analysis of 100 publicly traded retailers based on its omnichannel capabilities/programs offered and the execution of said programs. LIDS was part of a three-way tie for first place, joined by DSW and UGG. The full rankings can…

Today, we live in a mobile-first world. According to a report from BI Intelligence, in-store mobile payments are set to grow at a 40 percent five-year CAGR (compounded annual growth rate) to reach $150 million by the end of 2020, a number that represents 56 percent of the consumer population. And it’s estimated that by 2019, almost 200 billion transactions a year will be made via mobile phones and tablets. So what does all of this mean for brands? Those that can capitalize on this mobile-first world will win. This report from Fuel Cycle, a platform revolutionizing market research by helping businesses engage with customers through rewards, surveys and group discussions, dives into the best practices for brands to implement when it comes to going mobile, including in-store payments, media consumption, interface design and geolocation technology.

As consumer preferences shift from traditional brick-and-mortar stores to e-commerce channels across devices, retailers are adapting their omnichannel strategies to be more focused, personalized and data informed. It wasn’t that long ago that parents everywhere were racing all over town to find the best deals on back-to-school clothes from all their favorite stores. While the…