Mobile Marketing
October 2, 2017 at 10:16 am
Findings from a new report released by BrightEdge show that 57 percent of website traffic is mobile and has overtaken traditional desktop traffic. The research also determined that content is being presented to mobile and desktop users in completely different ways depending on the type of device being used. The report offers several strategies for delivering the best possible customer experience across mobile, tablet and desktop.
September 19, 2017 at 6:07 pm
With brick-and-mortar retailers struggling from online competition, every point of differentiation helps. Data makes that possible.
September 15, 2017 at 9:56 am
Everything we hear these days is about how big mobile is, and how it’s going to be even bigger going forward. 2016 was the year of mobile, they say. So 2017 is definitely going to be the year of mobile, they say. Mobile payments are expected to hit more than $90 billion this year, up…
September 5, 2017 at 10:46 am
The App Store is a crowded place, and you need to stand out from the crowd. That's hard to do when there are so many other app developers out there trying to do the same. That's why your app description has to be highly compelling in order to get consumers to click through and download…
August 18, 2017 at 8:40 am
We’re at the point where the majority of consumers have a smartphone with them at all times, meaning they also carry a camera wherever they go. Whenever something noteworthy happens in the world, there's almost always a picture or video available immediately. And with each year that passes, camera technology continues to improve while the…
August 16, 2017 at 4:40 pm
We’re at the point where the majority of consumers have a smartphone with them at all times, meaning they also carry a camera wherever they go. Whenever something noteworthy happens in the world, there’s almost always a picture or video available immediately. And with each year that passes, camera technology continues to improve while the […]
August 7, 2017 at 10:09 am
As consumers spend more time shopping on smartphones, their expectations for mobile experiences have soared. With mobile interactions influencing $1.05 trillion in offline sales in 2016, the successful retailers of 2017 will be those that offer consumers mobile sites with a frictionless path to purchase that also integrates into omnichannel shopping experiences. Which omnichannel retailers…
July 24, 2017 at 4:43 pm
When you consider the way that people use apps today, the numbers illustrate some serious challenges: After downloading an app and using it one time, about one in four mobile users abandon it. Some 90 percent of users abandon or delete apps within the first 30 days of downloading them. Users concentrate almost 85 percent…
July 20, 2017 at 11:25 am
Amazon.com this week launched Amazon Spark, a new feature aimed to help consumers with product discovery via shoppable images. TechCrunch reports the latest Pinterest/Instagram-like feature encourages Amazon Spark users to post stories, ideas and images about products they love, which others can then react to with "smiles." (Sound familiar?) In addition to lifestyle imagery, Spark posts…
June 27, 2017 at 12:58 pm
Amazon.com this week launched Amazon Spark, a new feature aimed to help consumers with product discovery via shoppable images. TechCrunch reports the latest Pinterest/Instagram-like feature encourages Amazon Spark users to post stories, ideas and images about products they love, which others can then react to with “smiles.” (Sound familiar?) In addition to lifestyle imagery, Spark posts […]
