Mobile Marketing

The COVID-19 pandemic plus the war in Ukraine created a perfect storm for inflation, and now the prices of goods and services are dominating the minds of consumers everywhere. Annual inflation rose by 8.3 percent in April, close to a 40-year high, according to the U.S. Department of Labor. Everything from food and gas to…

"Phygital" is a hybrid marketing channel that captures customer data to deliver a personalized experience. As the number of online shoppers drives stiffer retail competition, consumers’ loyalty to their established shopping practices appears to be dwindling. Seventy-five percent of consumers reported trying a new shopping behavior since the beginning of the pandemic, and many have…

Evolving customer engagement platforms and advanced SMS capabilities make it easy to start sending text messages. However, this channel remains underutilized or neglected as most retailers struggle to find their voice and identify meaningful activations. Rather than covering the basics, I will focus on the journey to define use cases for an integrated and elevated…

In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss an article recently published by Total Retail, “The Death of the Open Rate: How Email Marketers Can Prepare for iOS 15,” authored by Greg Zakowicz, director of content at Omnisend. The article delves into the upcoming Apple iOS 15 feature…

Mobile has long been Americans' most popular and well-used screen, and that was cemented even more when we were all stuck at home for most of 2020 and early 2021. According to eMarketer, Americans spent over four-and-a-half hours daily on mobile last year. For retailers, the growth of mobile is a huge opportunity — and increasingly a…

During the pandemic, brands turned to digital initiatives to reach customers, not only for marketing, but also for other stages of the consumer lifecycle. Here at Vibes, our own data showed a 200 percent increase in automated mobile transactional messages from January 2020 to December 2020. The messages ranged from providing consumers with information about…

There’s no denying that 2020 fundamentally changed how consumers interact with brands. Smart marketers realized the need to understand changes in consumer behavior and leveraged consumer behavior data to develop effective retail strategies. Digital engagement initiatives — in particular, mobile engagement (text, mobile wallet, and mobile app push notifications and inbox) — have continued to…

It feels like every year since 2016 has been hailed as the "year of mobile." The truth is, marketers, and especially retail marketers, recognize the steady increase in the importance of mobile as a platform, and have been increasing their investments in the channel every year to match. There are now over 3.6 billion unique…

All advertising mediums are now under revised projections due to the change in the economy and consumer confidence. Desktop and mobile have seen the strongest rebound thanks to the accelerated shift to personal screens and increased time spent. However, given that 25 percent to 35 percent of consumers intend to reduce major out-of-home activities even…

As the sun starts to rise, crowds gather outside shops, and more people arrive as opening time draws near. The store clerk makes her way to the front door to let everyone in, and the chaos begins. Without a care in the world, shoppers push through the narrow opening, shopping carts in hand, as they…