Marketing

Procter & Gamble has concluded that using Facebook ads to target specific consumers has limited effectiveness. The biggest advertising spender in the world will now move away from targeted Facebook ads. Facebook has spent years developing its ability to zero in on consumers based on demographics, shopping habits and life milestones, but P&G Chief Marketing Officer…

Could Restoration Hardware be heading for real estate? MarketWatch reports the luxury furnishings retailer may someday get into the business of selling homes itself. The first hint was the listing of the St. Helena, California, home of company chief Gary Friedman, which is on the market for $10.5 million. Friedman recently found an abode closer…

Victoria's Secret is making headlines for the wrong reasons. Fortune reported a recent photograph posted to Victoria's Secret's social accounts has caused followers to accuse the lingerie brand of poor Photoshopping. In the ad, Victoria's Secret models Martha Hunt and Stella Maxwell are posing to sell the Body by Victoria product line. However, what sticks out (literally) in…

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Do I create a welcome series? Further segment my email sends? Plan loyalty campaigns? Commerce marketers have lots of options to try and generate more revenue. Sometimes, the hardest part is choosing which strategies to go after. In our recent benchmark report, “We Asked, They Answered: Top Commerce Marketing Tactics Shared,” 300 of our customers…

Last month, Total Retail presented its annual Total Retail Virtual Conference & Expo (TRV), a virtual event for retailers that combined educational content and networking opportunities. It was a day-long conference that brought the latest retail trends, ideas and technologies right to your computer — for FREE. (If you missed the live date, don't worry. You can access all…

Gap is, yet again, under scrutiny for a controversial ad. The retailer has been criticized for a new ad campaign featuring a little boy, labeled "The Little Scholar," wearing a T-shirt with Einstein's face. Next to him is a girl wearing a T-shirt that reads "The Social Butterfly." The copy for the boy reads "Your…

Just because you dust off the same string lights every year doesn’t mean you should do the same with your holiday campaigns. Brands should instead embrace new marketing tactics and leverage digital trends to engage consumers on their preferred channels and reward them for their continued loyalty. With 90 percent of consumers expecting special privileges for being…

Another Amazon Prime Day is in the books, and once again the #PrimeDayFail hashtag was trending on social media throughout the one-day cybershopping extravaganza. Where last year the complaints centered largely on lackluster deals, 2016 delivered a different frustration: checkout failures. It turns out Amazon.com’s technology team couldn’t cover the check its marketing department went…

The mid-summer event that Amazon.com invented last year will continue to be a hotly competitive time for years to come. Taking the learnings from the inaugural event, Amazon expanded the sale with more frequent deals on and a larger focus on calling out the additional benefits of Prime membership. Amazon made major strides in building…