Marketing

Two data points reveal an interesting contradiction about Gen Z. First, when they shop, they do their homework. They're very informed about deals and points, and don’t like to buy before they’ve examined their options. Second, they spend a lot of time doing that research on a brand’s owned properties — i.e., its websites, mobile apps and…

Brick-and-mortar stores have been struggling over the past decade, so much so that Credit Suisse estimated 8,600 shops would close last year in the United States and a quarter of malls will close in the next five years. Despite these numbers, though, things aren’t quite as dire they seem. While purchasing may be migrating online,…

In this episode of Retail Right Now, Total Retail's Joe Keenan and Caitlin Sullivan discuss J.Crew's partnership with WeWork, what it means for the apparel retailer, and why brand partnerships are an emerging trend in retail.

Attempting to get attention from retail customers, let alone loyalty, is a huge challenge in today’s marketplace. Consumers are bombarded with messages constantly, leaving little to no room for a compelling message that “sticks.” Retailers are wise to consider how they can reach their audiences effectively with the last bastion of marketing: authenticity. Here are…

Customer-obsessed marketing is here, and retailers and brands are evaluating an increasingly complex advertising world filled with new questions around metrics, search performance and audience quality. In a recent study from RetailMeNot and Kelton Research on connecting retailers, brands and agencies with priority customers, retail marketers weigh in on the essential nature of identifying and…

The customer journey as marketers have known it is dead. In the age of omnichannel retail, customers getting from point A to point B is a more fractured experience than ever. The pace of customer expectations means that the window of time to engage, send the right offer or respond to an action is shrinking.…

94% of consumers will actually discontinue a relationship with a brand when messaging is not personalized and relevant to them.

The 2018 retail landscape is one of evolving platforms and new technology-driven consumer dynamics in which they change their preferences and purchasing methods as often as they change their shopping lists. So, how can retailers keep up with today's chaotic consumer behavior? Customer centricity is no longer an option, it's a marketing imperative.Today’s consumers are…

Military strategies aren’t exactly the first thing you think of when you think of marketers. However, the flank military strategy is what marketers at some of the top e-commerce companies in the world are using for customer acquisition. This strategy refers to a concentrated movement where someone surrounds a particular area to achieve an advantageous…

Today’s consumers are a different breed of shopper. They expect a seamless, zero hassle shopping experience and nothing less. Struggling retailers like Macy’s, Sears, J.C. Penny and more, which have fallen victim to increased competition and online sales, have served as an ominous warning to the industry at large. Countless surveys and studies show that…