Marketing

In a panel discussion yesterday at the Shoptalk conference in Las Vegas, a trio of retail executives discussed how their businesses are evolving to account for changing consumer behaviors, positioning their businesses for growth in the process. Billy May, CEO of Sur La Table; Carrie Ask, executive vice president and president, global retail, Levi Strauss…

Google announced yesterday a new service designed to help retailers take on Amazon — and give Google a cut of their sales in the process. The service, Shopping Actions (formerly known as Google Express), gives consumers an easy way to shop for retailers’ products on the Google Assistant app and search via Google Search with…

Brands and retailers have long banked on the power of influencers to promote their brand or products. It’s been a great way to build trust by creating useful and relevant content that consumers can relate with. Over the years influencer marketing has grown in popularity due to its high success rate, and today, nearly half…

Political polarization, voter tribalism, and more recent and fervent social movements like #grabyourwallet, #MeToo and #TimesUp have changed the face of brand engagement and consumer loyalty in the retail category, according to new consumer values and insights identified in the Brand Keys 23rd Customer Loyalty Engagement Index® (CLEI). The annual survey conducted by the New…

For retailers, it’s important to have a consumer-centric approach. Understanding behavior patterns and being able to categorize consumers can help businesses ensure they’re creating relevant products and marketing them effectively. Consumers that are parents are even more complex, as they fall into two subgroups: one as a parent and one as an individual consumer.

JPMorgan Chase is a big company and a household name. Last year, it learned that only 3 percent of websites it was placing ads on were leading to activity beyond impressions. JPMorgan Chase was running ads on 400,000 websites; now it's down to just 5,000 and it's seeing the same results. But how, and why?…

Join our webcast to learn about revolutionary new approaches to “knowing your customer”.

Remember applying for your first job after college graduation? You probably sent applications far and wide to companies with the goal of securing a role that matched your skills and interests. Many retailers are taking a similar approach in their daily quest to drive sales — trying to get as many leads as possible in…

In this webinar, you’ll learn the ideal way to structure your business for the future of “commerce”.

Walmart said yesterday that it's raising its age restriction to 21 for firearm and ammunition purchases. In  a statement published on its website yesterday, the retailer said it made the decision in light of recent events and will try to implement this change "as quickly as possible." Walmart also pointed out that in 2015 it ended sales of certain sporting rifles…