Marketing

Chico's FAS, Inc. announced today that its Chico's brand apparel and accessories will be available to purchase on Amazon.com in mid-May. Shoppers will be able to find a select assortment of Chico's brand merchandise on Amazon, including core collections such as athleisure, no-iron shirts and jewelry. As the new business channel gains traction, additional Chico's…

Delivering one-to-one personalization across digital channels is increasingly important to retailers — a fact substantiated by recent research from Evergage and Researchscape International. This fifth annual study examines where, how and why brands are applying personalization, incorporating responses from 300 digital marketers. The data shows that, with shoppers accustomed to and expecting individualized experiences, digital marketers think personalization needs to be a bigger priority now than ever before. At the same time, however, marketers see room for improvement in how they’re executing their personalization programs, as well as how they’re accessing and using customer and prospect data. The report also details personalization benefits and results that marketers are experiencing today.

On Wednesday, online home furnishings retailer Wayfair held its first annual "Way Day," a 24-hour flash-sale extravaganza. While Wayfair is known for its reasonable pricing, the one-day sales event featured prices that rivaled what the online retailer offers on Black Friday. “We're looking to put a new retail holiday on the map that celebrates home,"…

Pre-2008 was a golden time for retail. American consumers had money in their wallets, and the majority of brand-to-consumer communication was one way. For the most part, retailers were "broadcasting" at consumers via TV, print and online channels, and the playbooks from the previous decade were still considered fit for purpose. That’s not to say…

In episode 140 of Total Retail Talks, Anthoula Madden, chief digital officer of pladis Global, parent company of Godiva, discusses how the gourmet chocolate brand is using technology to help it become more customer-centric, particularly in regards to personalizing marketing campaigns. Madden also shares her advice for other retailers working to become truly customer-centric organizations.

Ever wondered how your competition’s marketing plans stack up? Or whether your team is doing enough to keep up with marketing innovations? With an increasing amount of content and conversations, grabbing your audience’s attention — and keeping it — can be challenging for any retail marketer in today’s landscape. Add on the pressure of watching…

It’s clear there has been a shift towards more “customer centric” business models. While this seems like an obvious strategy for any brand, execution frequently proves to be a challenge. It’s great to want to cater to your customers’ wants and needs, but when it boils down to it, it’s difficult to truly understand a…

In episode 138 of Total Retail Talks, Michael Hoffman, director of e-commerce and customer service for Rainbow Shops, a women's apparel, accessories and footwear retailer, shares his thoughts on how retailers can do a better job of managing customer data. Hoffman was a speaker on Total Retail's most recent webinar, "Customer Intelligence 360: Laying the…

GDP what? That question sums up the main problem American marketers are having with the fast-approaching deadline to comply with the

As part of a global brand campaign committed to featuring more women and girls in its marketing, messaging and advertising, The North Face announced that it would be opening two women-specific stores in 2018. The first, located in Edina, MN, will focus on the brand’s running and training apparel. The second women’s store will be located…