Marketing

Join us for this webinar to learn how retailers are addressing the challenge of improving customer intelligence and retail analytics.

Today’s consumers have an attention span shorter than a goldfish. And with 95 percent of millennials admitting to doing other things while shopping, it’s no wonder retailers are facing challenges with consumer hyperconnectivity and hyperdistraction now more than ever before. Marketers are continuously searching for the secret sauce to break through the noise, effectively connect…

As brands and retailers endeavor to unlock the mystery surrounding consumers’ shopping habits and behaviors, the question of product quality vs. price comes into sharper focus. According to recent research from technology company First Insight, consumers are increasingly choosing quality. In fact, 53 percent of consumers who responded to a First Insight survey said product quality was the…

Though it was temporarily sidelined by some otherwise adorable dogs, Amazon Prime Day offered millions of Americans a much-welcomed break from the recent hot snap by providing an oasis of cool deals and a few thrilling moments of holiday-like shopping frenzy. Meanwhile, brand advertisers across the world looked to cash in on Prime Day’s 36-hour…

Today, companies that aren't maximizing their online business are being left behind. Retailers large and small are investing heavily in site development, marketing and technology, all with the goal of more deeply engaging consumers on the web. Corporate leaders expect results from this increased investment, but may not fully understand the increasingly crowded digital retail…

The modern customer journey involves an ever-expanding list of touchpoints as consumers turn to a slew of phones, tablets, smart speakers and in-store experiences to complete their path to purchase. They also may use a combination of websites, mobile apps, digital assistants and social media networks across those channels. Despite this proliferation of touchpoints, customers…

Amazon.com is kicking off its fourth annual Prime Day today at 3 p.m. EST, with millions of products on sale exclusively for Prime members over the course of 36 hours. In anticipation of the sales event, some of Amazon's top rivals have announced their own online sales to steal some some market share from the online retail…

California’s new consumer privacy law is facing a backlash from businesses, including retailers, across the U.S. that contend the law will hurt their businesses, according to a report in The Wall Street Journal. The California Consumer Privacy Act of 2018 grants consumers more control over and insight into the spread of their personal information online, creating one…

It’s becoming increasingly difficult for retailers, both traditional and online, to grab the attention (and wallets) of online shoppers. Battling on multiple fronts, from fierce competition to cart abandonment, retailers are feeling the pressure. Part of the challenge is in delivering an “experience.” For the offline world this is tangible and easily iterated upon, however,…

Retailers are using increasingly disruptive marketing tactics, moving away from a singular reliance on traditional advertising and signage. At the same time, however, we're also seeing retailers recognizing that a purely digital strategy may not work either. Embracing a mixed marketing strategy is proving to be the choice for many brands. Consumers expecting a different…