Marketing
January 22, 2018 at 11:49 am
With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns
January 19, 2018 at 9:13 am
I smirk when anyone tells me that "branding" is the core of any campaign. Branding is to measurement what superstition is to science. You advertise to do one thing: move product — period. That product is sold either online or offline. Online measurement, while not perfect, is evolving. Offline, up until recently, not so much.…
January 18, 2018 at 11:07 am
The retail industry is undergoing a major transformation as e-commerce disrupts traditional brick-and-mortar store models and gives rise to new modes of “experiential retail.” The experiential retail trend is being driven by a number of factors, including the increasing popularity of e-commerce, the decline in traditional department store traffic, and the proliferation of mobile devices.…
January 16, 2018 at 10:18 am
CVS Health will ban photo manipulation in its store-brand makeup marketing, store aisle displays and social media posts by April 2020. The announcement was made by Helena Foulkes, president of CVS Pharmacy and executive vice president, CVS Health, during her presentation at the National Retail Federation's Big Show in New York yesterday. "As a woman,…
January 10, 2018 at 12:29 pm
A new magazine ad from Ikea is generating a lot of attention. Award-winning Swedish advertising agency Akestam Holst created an ad for the furniture giant that doubles as a pregnancy test, Adweek reported Wednesday. The ad encourages women to dab urine on a modified pregnancy test strip included at the bottom of the magazine ad and wait a…
January 10, 2018 at 11:39 am
How many times has this happened to you: You visit your favorite department store and loyally purchase the same brands and products you’ve loved for years. A few days later, you receive a generic email promotion from the same department store for products and brands you have no interest in purchasing. This pattern continues for…
January 8, 2018 at 11:05 am
A recent study on the impact of coupons concluded that they're still very popular with shoppers and can help drive loyalty, footfall and increased customer spend. The study also found that there were 6 percent fewer coupon redemptions in 2017 than the year prior. Ironically, this is good news for retailers and marketers. How is…
January 8, 2018 at 10:45 am
NAPCO Media and 1105 Media Inc., two leading business-to-business (B2B) services providers, have announced that NAPCO Media will become a reseller of 1105’s new predictive account-based marketing (ABM) platform, Prophyts. Prophyts, a portfolio company of 1105 Media, enables companies to reach potential buyers early in their purchasing journey — before they raise their hand as…
January 8, 2018 at 10:38 am
Technology has created an omnichannel world that's bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviors. Marketers are scrambling with how to deal with this new reality, and often there's a lack of insight on how the paths to purchase are influencing sales…
December 28, 2017 at 12:47 pm
Technology has created an omnichannel world that’s bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviors. Marketers are scrambling with how to deal with this new reality, and often there’s a lack of insight on how the paths to purchase are influencing sales […]
