Loyalty Programs
A celebration of the best ecommerce loyalty programs
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Fiona Stevens, head of marketing at LoyaltyLion, a data-driven loyalty and engagement platform. Stevens discusses LoyaltyLion's product offerings and her role, why e-commerce brands need to be aware of the current opt-out era, and how retailers can balance consumers' desire for personalization and dataโฆ
Amazon.com is raising the price of its annual Prime membership to $139 from $119, the company announced on Thursday as part of its fourth-quarter earnings results. Amazon last hiked the price of Prime in 2018, when it increased to $119 from $99. Four years before that, it raised the subscription fee to $99 from $79. Amazonโsโฆ
One of the biggest disconnects in human nature is between what we should do and what we actually do. Doctors tell us to lose weight and exercise more. Financial planners tell us to save and invest more while spending less. Career counselors tell us to constantly upgrade our skills. But despite this expert advice, theโฆ
In episode 332 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kelly Mahoney, vice president of customer marketing at Ulta Beauty, a leading cosmetics, fragrance, skincare and beauty gifts retailer. Mahoney discusses Ulta Beauty's Ultamate Rewards loyalty program, what she attributes the recent growth of the program to, and the engagement metrics the beauty retailerโฆ
In episode 326 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Sachin Shroff, vice president of CRM, loyalty and marketing technology at Michaels, the largest arts and crafts retail chain in North America. Shroff discusses the technology investments the retailer made to support its personalization efforts, how Michaels is using personalization to optimize the performanceโฆ
In episode 322 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Paul Kang, senior director of product management and consumer loyalty at VF Corporation, one of the worldโs largest apparel, footwear and accessories companies operating a family of outdoor, active and workwear brands including Vansยฎ, The North Faceยฎ, Timberlandยฎ, and Dickiesยฎ. Kang discusses how product managementโฆ
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Mike Hughes, CEO of Exchange Solutions, a personalized loyalty solutions provider for retailers. Hughes discusses the business' omnichannel loyalty offerings, how Exchange Solutions' clients' loyalty programs shifted to account for changing consumer behavior during the COVID-19 pandemic, and how personalization impacts customer experience andโฆ
According to Salesforce, nearly half of U.S. consumers have lost trust in a brand this past year, with many citing that theyโd liked to have deeper relationships with the brands they love. As a result, brands are tasked with figuring out ways to build back that trust and keep customers engaged long term. While loyaltyโฆ
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Brian Carl, vice president of marketing at Clarus Commerce, a premium loyalty program solutions provider. Listen in as Carl discusses his role at the company, the recently expanded solutions in premium loyalty and customer engagement at Clarus, and why the business decided to releaseโฆ