Loyalty Programs

Win Customer Loyalty With a Dynamic Approach to Mobile Rewards, Part 2
March 22, 2019 at 11:23 am

The technology already exists to bring intelligent shopping incentives into retailers’ mobile apps. Retailers can leverage existing platforms to design their dynamic loyalty programs hassle free, no matter which stage of their digital strategy they're in. It’s the next step of the retail technology evolution, and it’s refreshingly personal.

Win Customer Loyalty With a Dynamic Approach to Mobile Rewards, Part 1
March 15, 2019 at 11:32 am

E-commerce is booming, the in-store shopping experience is becoming more tech-driven, and personalization is moving beyond simply "nice to have." Retail organizations are under immense pressure to innovate, attract new consumers and retain customer loyalty. The key to unlocking the next big thing in retail is in a device we are glued to — smartphones. This…

Retailers Cash In on Gift Card Programs
March 1, 2019 at 10:06 am

Consumers, especially millennials, are continuing to embrace the value of gift cards at a record rate — and that’s good news for retailers. Considering that the average consumer spent $59 over the value of a gift card in 2018 — a $21 increase from 2017 — retailers have more motivation than ever to develop a…

Where Retailers Are Missing the Mark on Customer Loyalty
January 24, 2019 at 2:03 pm

In an era when purchasing is increasingly being dominated by millennials and Gen Z, retailers can no longer rely on traditional rewards systems to drive customer loyalty. The age of membership points and retail-backed credit lines is over as the next wave of shoppers expect loyalty programs to be simple, automatic and valuable. According to our 2018 Consumer Loyalty…

Why the USPS Price Increase Will Mean a Challenge for Retailers
January 15, 2019 at 7:27 am

In last year's fourth quarter, the U.S. Postal Service proposed a 9 percent to 12 percent increase in shipping fees for all shippers (including FedEx, UPS, Amazon.com), which could impact retailers in a big way. Consumers expect free shipping, but it’s getting harder for retailers to offer. And it’s already tough enough to compete with…

The 50 Best Retail Tips of 2018 Are Here!
January 9, 2019 at 1:11 pm

Total Retail is excited to present to you its 50 Best Retail Tips of 2018! For the past several years, the Total Retail editorial team has spent time in the fourth quarter poring over the work of our expert contributors to identify the 50 very best tips of the year, and 2018 was no exception. We…

Top 100 Fastest-Growing Retailers: #61 American Eagle Outfitters
November 20, 2018 at 12:18 pm

As part of our coverage of Total Retail's recently released Top 100 Fastest-Growing Retailers report, which ranks publicly traded retailers on year-over-year net sales growth, we've chosen select companies on this year's list to profile. Our goal is to provide insights into how these retailers were able to grow sales (and in many cases net…

How Retailers Can Boost Customer Loyalty
November 12, 2018 at 11:05 am

Today customer loyalty is much more than a rewards program. It’s about recognizing and reinforcing total customer value and creating sustained personal engagement with customers throughout every step of their brand journeys. Traditionally, loyalty has been achieved through a series of rational benefits delivered to members in exchange for their business. But now emotional benefits have…