Loyalty Programs

Julie Roy, vice president of CRM, digital and analytics at DSW, spoke to Total Retail at last week's Total Retail Tech summit about the footwear retailer's enhancements to its customer loyalty program, website and mobile app, as well as which retail technologies she believes will have staying power in the years to come.

In episode 164 of Total Retail Talks, recorded at the Customer Relationship Management Conference (CRMC) in Chicago earlier this year, Julie Roy, vice president, CRM, digital and marketing analytics, DSW, discusses the relaunch of the footwear retailer's loyalty program, including how the new program differs from its previous version as well as the internal data challenges…

In episode 164 of Total Retail Talks, recorded at the Customer Relationship Management Conference (CRMC) in Chicago earlier this year, Julie Roy, vice president, CRM, digital and marketing analytics, DSW, discusses the relaunch of the footwear retailer’s loyalty program, including how the new program differs from its previous version as well as the internal data challenges […]

In episode 162 of Total Retail Talks, recorded at the Customer Relationship Management Conference (CRMC) in Chicago, Kate O'Shaughnessy Jung, director of loyalty, mobile and partnerships, and Tony Zubek, manager, credit, loyalty and mobile, both of Express, discuss how the fashion retailer has revamped its loyalty program though the use of customer data.

In episode 160 of Total Retail Talks, recorded at the Customer Relationship Management Conference (CRMC) in Chicago, Jonathan Wardman, vice president, customer platforms, and Danelle Williams, senior director, global loyalty platform, both of Hilton Worldwide, discuss the hotel chain's loyalty program, Hilton Honors, and how data and technology are being used to future-proof its continued…

In episode 158 of Total Retail Talks, Total Retail Executive Editor Joe Keenan interviews Shawn Sweeney, vice president of digital experience at Starbucks, during the Customer Relationship Management Conference (CRMC) in Chicago earlier this summer. Sweeney discusses how the coffee brand is using its popular mobile application to bridge customers’ online and offline experiences, creating stronger relationships…

It was only a few years ago that Sugarfina was an unknown candy store. From its sweet beginnings — pun intended (the co-founders came up with the idea while watching "Willy Wonka" on a date) — to today’s luxury candy shop, a lot has changed. Now, there aren't many places you can go without seeing the ubiquitous Rosé All Day candies in the recognizable light blue boxes from Sugarfina.

Starting today, Amazon Prime members will get 10 percent off certain sale items and other discounts at all Whole Foods stores nationwide. The Verge reports there are two ways Prime members can get the discounts: they can download the Whole Foods app, sign in with their Amazon account, and then scan the app’s Prime Code…

Retailers have consistently relied upon loyalty programs that offer incentivizing rewards to consumers in exchange for repeat business. In fact, according to the 2017 COLLOQUY Loyalty Census, U.S. consumers hold 3.8 billion memberships in customer loyalty programs. While many retailers equate membership with loyalty, often this is a false indicator. To illustrate a more accurate…

Loyalty programs are extremely prevalent these days; it seems everywhere you might make any kind of purchase offers you a rewards card. While some retailers do loyalty better than others, consumer opinions of these kinds of programs are varied. Accenture found that 23 percent of global consumers demonstrate a negative or non-existent reaction to loyalty…