Loyalty Programs

As brands and retailers work on their marketing plans for 2018, there are some major lessons to be learned from the loyalty upheaval we saw in 2017. Over the year, a number of notable brands, including Pampers, Target and Sephora, launched or rolled out changes to their loyalty programs, and they weren't received well by…

Amazon.com is moving full speed ahead with its grocery business. Mashable reports the e-commerce giant's Prime Now delivery service — which delivers groceries, household items, gifts and more in two hours — is partnering with Whole Foods. Prime customers can now have their groceries and lifestyle items delivered to their door in two hours or…

As we enter a post-holiday lull, savvy marketers will use this opportunity to re-engage first-time customers from the busy season. A great tactic to do this is by leveraging a strong loyalty program. Having a strong loyalty program is key to creating memorable experiences for shoppers in order to foster loyalty long term. Enrolling new…

With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns

Amazon.com said today that it's raising its monthly Prime membership rates. The premium membership that grants faster shipping and access to Amazon Video will now cost $12.99 per month, up from $10.99, an 18 percent increase. Amazon is also increasing the discounted student monthly rate from $5.49 to $6.49 per month for new sign-ups.The cost…

Amazon.com said today that it’s raising its monthly Prime membership rates. The premium membership that grants faster shipping and access to Amazon Video will now cost $12.99 per month, up from $10.99, an 18 percent increase. Amazon is also increasing the discounted student monthly rate from $5.49 to $6.49 per month for new sign-ups.The cost […]

Amazon Prime growth is plateauing in the U.S., showing the first signs of a slowdown in its oldest market, Morgan Stanley wrote in a note published last week. Prime, a paid membership program that offers free two-day shipping and access to other perks such as online video and music to consumers for $99 a year,…

More and more brick-and-mortar retailers are jumping onto the subscription bandwagon. Take Sephora, for example. When the makeup retailer launched its subscription box, PLAY! by Sephora, customers felt like they were pushing “play” on a customized mix from someone who knew all their favorite songs. Each box includes five deluxe cosmetic products, from old favorites to…

Consumer loyalty reward programs across every facet of retail are antiquated and ineffective. Seventy-seven percent of adults in the United States participate in loyalty programs, however, more than $100 billion in loyalty points have gone unclaimed as trust in loyalty program benefits plummets. These rewards points go unused because consumers either don’t know how to claim…