Amazon Extends Prime Discounts to Whole Foods Stores Nationwide

Starting today, Amazon Prime members will get 10 percent off certain sale items and other discounts at all Whole Foods stores nationwide. The Verge reports there are two ways Prime members can get the discounts: they can download the Whole Foods app, sign in with their Amazon account, and then scan the app’s Prime Code at checkout; or they can enter their phone number at checkout to verify Prime membership. While the service was originally launched at select Whole Foods stores a few months ago in a beta phase, Amazon states that customers have already saved millions.

“Customer feedback has been overwhelmingly positive," said Cem Sibay, vice president, Amazon Prime, in a press release. "In fact, Prime members have adopted this benefit at one of the fastest rates we’ve seen. Since starting this rollout in mid-May, Prime members have already saved millions of dollars on everything from seasonal favorites to popular products.”

Total Retail's Take: While the discounts in-store are a big deal (no pun intended), I think the game changer here is the Prime Now delivery system that's being offered in cities such as Atlanta, Austin, Los Angeles, San Diego and Denver, with more to be added. Prime members can now get free two-hour delivery of Whole Foods orders and have the same discounts applied, all for being a Prime member. I have no doubt we'll see a significant increase in Prime members over the next few months due to this convenient grocery option, and maybe even within the next few weeks with Prime Day right around the corner.