Total Retail Talks
Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.

In episode 164 of Total Retail Talks, recorded at the Customer Relationship Management Conference (CRMC) in Chicago earlier this year, Julie Roy, vice president, CRM, digital and marketing analytics, DSW, discusses the relaunch of the footwear retailer's loyalty program, including how the new program differs from its previous version as well as the internal data challenges in creating a loyalty program that serves the needs of many departments within the organization.

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