Mobile is celebrating a major milestone this year: the Apple App Storeโs and Google Play Storeโs 10th birthdays. In the last decade, mobile has become one of the most popular channels for marketers to reach consumers, and email has adapted and evolved alongside it. Though apps and new messaging tools have threatened it, email remainsโฆ
In this interactive webinar, our experts with discuss key omnichannel best practices and tips for delivering compelling campaigns!
In 2018, it's estimated that 273.8 billion emails are sent out a day. At work youโre likely to receive an average of 168 emails a day. Consumer accounts receive about two-thirds that number, or 110 emails every day. Everybody complains about the number of emails they get, but nobody does anything about it. Or doโฆ
As Benjamin Franklin once said, โIt takes many good deeds to build a good reputation, and only one bad one to lose it.โ What exactly does reputation have to do with email? Sender reputation is a combination of factors that contribute to your status with mailbox providers as a good or undesirable sender. Itโs aโฆ
Consumer behavior has shifted. While many shoppers now prefer smaller, more customer experience-oriented retailers, at the same time, they value e-commerce because they believe it offers better choice, convenience and price. While more than half of todayโs consumers are regularly completing transactions online, several industry experts are finding that customers still want to feel connectedโฆ
Just weeks after Facebookโs Cambridge Analytica crisis, the compliance deadline for the General Data Protection Regulation (GDPR) in the European Union (and really, all companies with international reach) cannot come at a better time for businesses and consumers alike. With the regulation coming into effect before we know it, retailers need to kick their plansโฆ
Being an email marketer requires quite a vocabulary. MBP, IPR, filters, bounces, traps, reputation โฆ huh? These are just a few of the many terms associated with email deliverability. It can be daunting to understand the alphabet soup of the industry, especially if you're relatively new to email marketing, much less know how to readโฆ
Wayfair understands that making shoppersโ homes a happy place starts in the inbox. Like many large retailers without physical locations, Wayfair relies heavily on marketing to bring customers to its site. From catchy television jingles and direct mail pieces to savvy partnerships with social media influencers, Wayfair is a marketing machine. And its email programโฆ
Coherent Path evaluated 100 retailers from the Internet Retailer Top 500 list and acquired every email each of these retailers sent to email subscribers who have never purchased a product from July 2017 to December 2017. The company also purchased from each retailer and collected every email sent to them, as first-time buyers, for the first 45 days after the purchase was made from November 2017 to December 2017. Coherent Path then analyzed the communication tactics between a โpurchaserโ email and a โnon-purchaserโ email received during this time to determine how retailers interacted with the two audiences. The report also looks at how retailers are performing in other key areas such as email frequency, content and catalog exposure.
Iโve received more than 30 retailer emails today alone โฆ and itโs not even lunch time. These emails range from basic blasts with varying degrees of relevance to me to more personalized abandoned cart reminders and follow-ups on items Iโve interacted with. It might seem that Iโm reviewing these with a particularly critical eye, butโฆ