April 23, 2018 at 2:35 pm
Over the last few years, we’ve seen a shift in the email deliverability landscape. Major mailbox providers, like Gmail, have incorporated subscriber engagement factors into their filtering algorithms, making the sorting process much more dynamic (and challenging to navigate). While retailers have been closely watching subscriber engagement as a key success metric for many years,…
April 5, 2018 at 2:49 pm
When measuring the success of email campaigns and overall performance health of email programs, opens and its various related metrics (open rate, click to open rate, etc.) are a common benchmark used by marketers. This metric is accepted as an accurate capture of views, as it tracks images rendered per message, counting the rate at…
March 29, 2018 at 9:38 am
Learn how SMS and email marketing can not only help retailers reach new audiences, but also convert sales online and offline.
March 26, 2018 at 5:11 pm
Big data, hyperpersonalization and triggered messages have all gotten a lot of press over the last few years. It seems like everyone would be firmly seated on the one-to-one marketing bandwagon by now. However, the reality is that many marketers aren’t able to leverage data to personalize campaigns. In a recent study by Yes Lifecycle Marketing,…
March 26, 2018 at 3:17 pm
Starbucks is testing a new Wi-Fi login process in its U.S. stores, asking customers to provide their email address before connecting, Geekwire has reported. Since rolling out free Wi-Fi in its U.S. stores nearly eight years ago, Starbucks has asked customers to simply accept terms and conditions in order to connect to its public network…
February 20, 2018 at 11:38 am
Loyalty programs, if done properly, can transform customers into long-term fans of your business and boost revenues. Rewarding frequent shoppers with points, coupons and freebies is a great way to start. However, with so many loyalty programs out there, how do you make yours stand apart? The key is to deliver an amazing customer experience…
February 14, 2018 at 8:45 am
The comedian Tracy Morgan once observed that we “spend too much of our lives on email,” and, as a result, he argued, “we’re losing our communication skills.” That’s hardly a novel claim, but when you consider the fact that we send 269 billion emails each day — 35 emails for each person on Earth — one…
February 13, 2018 at 9:10 am
Subject line testing is one of those things that's always on the “to do” list, but somehow seems hard to make happen. There are a thousand reasons why: lack of creativity to come up with variations, last-minute issues to resolve before the campaign goes out, uncertainty about how to split up the list … Subject…
January 31, 2018 at 10:50 am
The new year is here, and the future is already looking bright for retailers as U.S. year-end holiday season sales increased nearly 5 percent compared to 2016. While the holiday season traditionally has a major impact on closing revenue numbers, the start of the year is no time to rest. The months ahead deserve just…
January 29, 2018 at 8:34 am
With so many touchpoints in today’s customer journey, email remains at the center of many retail marketers’ digital strategies — and with good reason. Email has long been the workhorse of marketing, delivering a 4,400 percent return on investment, or $44 for every $1 spent, according to Campaign Monitor. Even with new channels sprouting up, email…
