Total Retail recently released its 50 Best Retail Tips of 2018 report, featuring valuable insights from our e-newsletter (Total Retail Report) and website over the course of last year. The 50 best tips were chosen by Total Retail's editorial team, and they cover nearly facet of running a successful retail business in 2019 and beyond. Asโฆ
Spending resources on the welcome message and the initial subscriber experience really can yield results.
For 2018, Forrester estimated that U.S. online shopping would reach $151 billion. The holiday season was expected to see a 1.7 percent increase in spending. The holiday season is the most important time of the year for most retailers, filled with a great opportunity to engage current customers and acquire new ones. There's a common misconceptionโฆ
With consumers shopping more on mobile, thereโs opportunity for marketers who invest in the experience to increase their bottom line.
More than half of retail marketers claim that email drives the highest percentage of revenue for their business. However, as consumersโ mind-sets and preferences evolve, so must our email marketing tactics. Sending mass-blast marketing emails is no longer enough to cut through the noise. Using some level of personalization is now a must when communicatingโฆ
Total Retail is excited to present to you its 50 Best Retail Tips of 2018! For the past several years, the Total Retail editorial team has spent time in the fourth quarter poring over the work of our expert contributors to identify the 50 very best tips of the year, and 2018 was no exception. Weโฆ
In a continuing series of benchmark reports, Online Trust Alliance (OTA) has initiated the fifth annual Email Marketing & Unsubscribe Audit, assessing the end-to-end user experience from signup through the mailing, unsubscribe process and results. With a focus on both compliance and transparency, OTA researchers have analyzed practices and offer prescriptive advice to help marketers provide consumers with choice and control over when and what messages they receive.
โWeโre not sending email to enough people!โ Heard that before? While โquality over quantityโ is still the conventional wisdom, top-level management loves the big numbers. Unfortunately thereโs no easy (or profitable) way to corner customers into giving up their email addresses. The quality of those addresses matters greatly. Letโs take a look at some metricsโฆ
Marketers must go above and beyond to maximize engagement and conversions from Cyber Monday-themed emails this year.
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