
E-Commerce

As the global shift toward digital commerce accelerates, gift cards — especially digital ones — have emerged as one of retail’s most powerful tools for engagement, revenue growth, and brand affinity. The 2025 edition of Best Digital Gift Card Programs – Australia, a benchmark report produced by NAPCO Research and Blackhawk Network (BHN), offers a…
As digital commerce continues to reshape consumer expectations, one channel is quietly driving major gains for retailers: digital gift cards. According to the 2025 Best Digital Gift Card Programs (Australian Edition) — a joint research effort by NAPCO Research and Blackhawk Network (BHN) —gift cards aren’t just a convenience item anymore. They’re a high-growth, high-impact…
A few days after Amazon.com announced it was having a four-day Prime Day sale in July, major retailers, including Target and Walmart, revealed weeklong sales of their own in an effort to compete with the e-commerce giant. Walmart's "Deals" event, spanning six days starting at midnight July 8, promises discounts on large electronics, outdoor items,…
As tariff tensions fluctuate, their consequences are already rippling through global supply chains. For small and midsized e-commerce players, it’s not just a policy issue — it’s a strategic threat to pricing models, sourcing stability and customer trust. Retailers are grappling with rising landed costs and longer lead times, and many are being forced to…
Amazon.com is extending its Prime Day discount bonanza, announcing that the annual sale will run four days this year, reports CNBC. The 96-hour event will start at 12:01 a.m. PT on July 8, and continue through July 11, Amazon said in a press release. For the first time, the company will roll out themed “deal…
The global trade landscape feels less like a calm sea and more like a storm‑tossed tightrope. With tariff tables that sometimes update hourly, even the most seasoned e‑commerce brands can lose their footing. Tariffs squeeze margins, disrupt supply chains, and —i f mishandled — erode customer trust. Yet there's a practical path forward. Consider the…
Learn how retail marketing teams eliminate bottlenecks, personalize at scale, and act in real time through AI-optimization.
Walmart announced last week it has launched a new artificial intelligence assistant called "Sparky" that will summarize product reviews, offer recommendations and help shoppers plan purchases. Separately, the global coffee chain Starbucks unveiled a generative AI assistant for baristas that will allow employees to ask questions about menu items and troubleshoot equipment issues, according to…
4th Annual Report
Originally coined by Chris Messina (inventor of the #hashtag) back in 2015, conversational commerce marries text messaging with e-commerce, empowering retailers to better manage the entire customer journey, from origination and customer service, all the way to checkout. Brands are tapping this trend by integrating real-time messaging throughout various parts of the customer journey. Essentially,…