E-Commerce

The Power of AI, Mobile-First, and Performance Ads in Unlocking Global Retail Growth
April 30, 2025 at 7:58 am

Fueled by mobile commerce and innovative acquisition strategies, retailers are expanding globally. The rise of brands like SHEIN and Temu has raised the bar, showing that mobile-first and data-driven approaches can drive extraordinary growth in international markets. Adjust’s latest Mobile App Trends report finds that e-commerce app installs grew 17 percent year-over-year in 2024, with…

How AI Is Turning E-Commerce Loyalty Programs Into Dynamic Customer Ecosystems
April 30, 2025 at 7:55 am

Shoppers today expect brands to know them, engage them, and offer value beyond transactions. Loyalty programs that once thrived on simple rewards are evolving into something much more powerful: dynamic customer ecosystems that foster deeper relationships, personalized experiences and long-term engagement. This transformation is being driven by rising consumer expectations. Shoppers now demand seamless, rewarding…

5 High-Impact E-Commerce Strategies Your Brand Isn’t Using (Yet!)
April 29, 2025 at 9:40 am

E-commerce brands often chase surface-level metrics like sales volume and return on ad spend (ROAS), believing these numbers define growth. While important, they don't tell the full story. Brands that focus only on these metrics risk leaving money on the table. The real key to sustainable growth lies in a deeper, more strategic approach —…

PCI DSS 4.0 is Now in Full Effect: What That Means for E-Commerce Merchants
April 29, 2025 at 7:56 am

Many e-commerce merchants believe choosing a PCI-compliant payment processor covers their security responsibilities. Starting March 31, 2025, that assumption put them at risk. Under PCI DSS v4.0.1, even merchants that outsource payment processing must meet stricter security requirements, especially around third-party scripts. For years, outsourcing payment processing allowed merchants to complete a streamlined Self-Assessment Questionnaire…

Beyond the Blast: How RevAir’s Targeted CTV Strategy Delivered a 627% ROI
April 29, 2025 at 7:54 am

In today’s noisy world of digital advertising, cutting through the clutter and reaching the right customer can seem impossible. Many brands, especially in e-commerce, are throwing spaghetti at the wall and hoping something sticks. That’s not us — and that’s not how we work. As a direct-to-consumer e-commerce brand, we dig into a more strategic,…

Mother’s Day Spending Expected to Reach $34.1B
April 28, 2025 at 12:45 pm

Consumer spending on Mother’s Day is expected to reach $34.1 billion this year, according to the annual survey released today by the National Retail Federation (NRF) and Prosper Insights & Analytics. The amount is up from last year’s $33.5 billion and follows closely behind the record of $35.7 billion in 2023. Eighty-four percent of U.S. adults…

How Halara Meets Customer Demand Through its Near-Zero Inventory Model
April 28, 2025 at 10:15 am

In episode 480 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jessica Thompson, global brand president of Halara, women's activewear-inspired everyday apparel. Listen in as Thompson provides an overview of the athleisure brand (1:40), its direct-to-consumer e-commerce distribution channels (2:25), and shares her career journey that lead to her current role (3:10). She discusses the…

The Evolution of Digital Gift Cards: Top Performers and Key Trends in 2025
April 22, 2025 at 1:51 pm

As digital commerce continues to evolve, gift cards have transformed into a strategic engagement tool for merchants. The 2025 edition of the Best Digital Gift Card Programs report, produced by Blackhawk Network and NAPCO Research, offers a deep dive into how 100 U.S. brands are optimizing their digital gift card programs — and which ones…

Tractor Supply Company Launches Online Pet Pharmacy
April 21, 2025 at 3:29 pm

Tractor Supply Company, the largest rural lifestyle retailer in the United States, announced the launch of Tractor Supply Rx, the company’s pet and animal pharmacy offering. Customers can now shop for pet and animal medications, enroll in automatic delivery through the Autoship program, and access expert pharmacy advice via the online pharmacy. From pet wash…

AliExpress' US Head of Marketing on Growing Market Share
April 16, 2025 at 2:43 pm

While attending Shoptalk 2025 in Las Vegas from March 25-27, Total Retail's Editor-in-Chief Joe Keenan had the opportunity to interview Chris Carl, head of marketing, U.S. for AliExpress, an international B-to-C e-commerce platform under the Alibaba Group. Carl discusses his role in growing market share for Alibaba's consumer e-commerce business in the U.S., recent updates…