Digital Catalogs
March 24, 2021 at 2:51 pm
Anthropologie has debuted a digital-only catalog on Pinterest to tap into the social media platform's more than 450 million active users, Morning Brew reported. This is the first digital-only catalog for the retailer. The catalog, called AnthroLiving, is a virtual lookbook of Anthropologie's spring collection, including household decor and furniture. The catalog allows Pinterest users…
February 17, 2020 at 10:17 am
Although grocery shoppers haven’t fully embraced transacting online, digital still plays a major role in informing their purchase decisions. A study from Deloitte found that 80 percent of shoppers have used a digital device to browse or research grocery products. To align with consumers’ preferences for digital, marketers are converting their print mailers into digital…
June 19, 2018 at 2:43 pm
Although grocery shoppers haven’t fully embraced transacting online, digital still plays a major role in informing their purchase decisions. A study from Deloitte found that 80 percent of shoppers have used a digital device to browse or research grocery products. To align with consumers’ preferences for digital, marketers are converting their print mailers into digital […]
October 16, 2017 at 3:59 pm
A collection of the top tips featured in Total Retail’s magazine and e-newsletters this year, from content marketing to inventory management to merchandising, and much more.
July 21, 2017 at 9:09 am
As digital marketers access new tools that remove the most common barriers to content creation, they're faced with a new problem: too many possibilities. With a wealth of potential, it can be difficult for brands to narrow their options to the perfect content type for their next consumer-facing campaign. A good place to start is…
September 28, 2016 at 9:33 am
Even for well-established online retailers, product presentation that yields inspired customers is a difficult feat to achieve. The
May 5, 2015
Speakers discuss why print still works, how it can be integrated into a multichannel marketing mix, and the future of catalogs.
September 23, 2014
Haggar Clothing Co. is beefing up its digital operation with an emphasis on mobile. The Dallas-based men's apparel maker created a new position, chief digital officer, and hired Eve Richey last week to fill the post. She's coming to Haggar from shoe company Toms, where she was vice president for global digital marketing. As a supplier to major U.S. chains including Kohl's, J.C. Penney, Macy's, Target, Sears, Belk and Amazon.com, Haggar is seeing more of its sales move online at those stores and on its own direct-to-consumer business.
March 19, 2014
This webinar discusses the trends that are impacting the world of omnichannel eCommerce and how you can deal with them.
September 5, 2013
Bass Pro Shops, which mailed its first catalog in 1974, has introduced a new interactive digital catalog app for the iPad to view its several catalogs. The interactive catalog app is available for free on the App Store. "With the launch of the 2013 Saltwater Specialist Interactive Catalog, Bass Pro Shops is leading the way in retail with an app that showcases products and provides shoppers with product demonstrations, tips, and more robust product descriptions and presentations," said Stan Lippelman, vice president of marketing.
