Digital Catalogs

50 Best Tips of 2017
October 16, 2017 at 3:59 pm

A collection of the top tips featured in Total Retail’s magazine and e-newsletters this year, from content marketing to inventory management to merchandising, and much more.

How to Reach Your Content Campaign Goals, Part 2
July 21, 2017 at 9:09 am

As digital marketers access new tools that remove the most common barriers to content creation, they're faced with a new problem: too many possibilities. With a wealth of potential, it can be difficult for brands to narrow their options to the perfect content type for their next consumer-facing campaign. A good place to start is…

Haggar Clothing Steps Up its Digital Operation
September 23, 2014

Haggar Clothing Co. is beefing up its digital operation with an emphasis on mobile. The Dallas-based men's apparel maker created a new position, chief digital officer, and hired Eve Richey last week to fill the post. She's coming to Haggar from shoe company Toms, where she was vice president for global digital marketing. As a supplier to major U.S. chains including Kohl's, J.C. Penney, Macy's, Target, Sears, Belk and Amazon.com, Haggar is seeing more of its sales move online at those stores and on its own direct-to-consumer business.

Bass Pro Shops Introduces Interactive Digital Catalogs
September 5, 2013

Bass Pro Shops, which mailed its first catalog in 1974, has introduced a new interactive digital catalog app for the iPad to view its several catalogs. The interactive catalog app is available for free on the App Store. "With the launch of the 2013 Saltwater Specialist Interactive Catalog, Bass Pro Shops is leading the way in retail with an app that showcases products and provides shoppers with product demonstrations, tips, and more robust product descriptions and presentations," said Stan Lippelman, vice president of marketing.