Turning Browsers into Buyers: How to optimize the eCommerce experience
Sponsored by: SDL Sucharita Mulpuru, Vice President, Principal Analyst, Forrester; Tom Smith, Product Marketing, SDL
Sucharita Mulpuru, Vice President, Principal Analyst, Forrester; Tom Smith, Product Marketing, SDL
Your customers have so many ways to shop with you, they want to browse your catalogue on mobile, they want to purchase on a tablet, they are in a constant state of distraction. With such a challenging marketplace and changing customer expectations, how do you optimize your digital merchandising and turn a browsing customer into a buying customer?
This webinar, delivered by SDL & Forrester, discusses the trends that are impacting the world of omnichannel eCommerce and how you can deal with them to ensure you are optimizing how your catalogue is merchandised to your customers.
We'll discuss some use cases and case studies of how some of the biggest retailers have done this and give you some best practices and steps you can take to turn your browsing customers into buying customers.