Bass Pro Shops Introduces Interactive Digital Catalogs

Bass Pro Shops, which mailed its first catalog in 1974, has introduced a new interactive digital catalog app for the iPad to view its several catalogs. The interactive catalog app is available for free on the App Store. "With the launch of the 2013 Saltwater Specialist Interactive Catalog, Bass Pro Shops is leading the way in retail with an app that showcases products and provides shoppers with product demonstrations, tips, and more robust product descriptions and presentations," said Stan Lippelman, vice president of marketing.