Database Marketing

Blind faith in big data is robbing us of our humanity, and if we’re not careful, our obsession will ruin us. By all accounts, 2015 was a big year for big data. Fields as diverse as medicine, law and even fashion have gotten the big data treatment of late. This is good news; a data-driven world is…

This interactive webinar will seek to help retailers get the most bang for their buck from their data.

In this fast-paced, interactive webinar, our expert panel will discuss 2015 successes and look forward at retail email trends for 2016.

For online retailers, there will be some subtle changes to their marketing programs this holiday season — driven by changing consumer behaviors — but by next year, the wave of change is expected to be so dramatic that it could sink companies that don’t react in time. The Otto Group won’t be one of them.…

In a typical marketing department, demographic information is relied on as a key tool for developing targeted outreach strategies. A retailer’s marketing team, for example, can use these breakdowns in gender, age and geography, among other areas, to determine outreach and offer strategy. This approach relies on the basic premise that people who share these…

For many retailers, developing a marketing database can be a daunting task. Your vision is a single source of data that's accessible to manage, analyze and report customer interactions. The reality is that developing this asset can be time consuming and expensive. Furthermore, once in place, there's no guarantee that the database will be used…

Every savvy business owner knows that keeping an existing customer is more profitable than bringing on a new one. But how many actually devise successful plans to encourage repeat business? While magazines, newspapers and streaming websites rely on subscribers to drive revenue, the importance of subscribers isn’t limited to media companies. Car-sharing companies, mobile phone…

Data is changing the way all of us do business. Retailers have a desire to use data in order to enhance the customer experience and, ultimately, make their companies more profitable. Retailers today are just beginning to scratch the surface of how they can use data. They're optimizing their websites, improving product distribution and call-center…

Consumers today have more power than ever before. Every minute of every day they engage with numerous brands across multiple channels, demanding highly relevant experiences along their journey. Sounds like marketers need some powerful new capabilities to make this possible. Maybe, but consumers are becoming more and more willing to guide retailers along the path…

As consumers increasingly reveal their shopping habits online, retailers can access social media, purchase history, consumer demand and market trends to better understand their customers, maximize spending and encourage repeat purchases. Retailers are considered early adopters of big data technology, integrating it into every imaginable business process to achieve a deeper understanding of consumers and…