Customer Data

Grocers will understand the importance of e-commerce and last-mile delivery and grocery will continue to dominate retail news in 2019.

A store of the future should always be customer-first, open to new experimentation, and have a fluid and dynamic support system, at least according to Albert Vita, director of in-store experience and visual merchandising at The Home Depot. Vita addressed the topic during a conversation with Zivelo CEO Healey Cypher at the National Retail Federation's…

Data from holiday shopping reveal insights into gift buying behavior that should inform your 4 Ps: product, price, place and promotion

How can brick-and-mortar retailers get more customers through their doors and contend with the competition ushered in by digital?

With the rise of customer centricity, retailers now need to focus on optimizing the customer journey through personalization.

Brands guilty of this disconnect are missing out on opportunities to hyperpersonalize and generate revenue, alienating customers.

2019 will be an exciting year for retail as the industry responds to corresponding shifts in advertising and marketing technology.

While retailers might be sharing customer data to provide personalized customer experiences, they need to realize the risk it causes.

In an interview at this week's National Retail Federation Big Show in New York City, Kendall Vinson, senior director of information technology at Orvis, a fly-fishing and outdoor gear and apparel brand, discussed how the company has partnered with cloud computing company NetSuite to help it quickly onboard new business units, house customer and product data, and…

Data is easily one of the world’s most valuable resources and represents an opportunity to level the playing field between the haves and the have-nots. If accessible, data can help online and offline retailers of all sizes build bigger and bigger businesses — even in the age of Amazon. At the same time, a lack…