Customer Data

More and more companies, particularly retailers, are using chatbots to connect quickly with customers, enabling them to handle basic service needs faster and more efficiently. While many businesses and consumers have embraced chatbots and automated features in order to make service inquiries and share personal information, the relationship between customers, chatbots and brands still needs…

As brand marketers, we often believe we’ve seen the apex of new and unique ways to reach consumers as well as the levels of personalization a product can offer. As a brand marketer and digital strategist at Mars for eight years before joining Salsify, I’ve seen the struggle to maintain brand identity and relevance firsthand.…

For retailers, trust can be hard to come by. Faced with an increasingly competitive landscape, rising demand for engaging brand experiences, and heightened expectations around consumer privacy, you have to work harder than ever to win customers’ trust, let alone longer term loyalty. In fact, in the age of endless choice, you might even be…

Measuring business success has always come down to revenue. Although customer relationship management (CRM) data hasn’t always been a large part of the conversation around what drives those numbers, the fact is it can have one of the most profound and positive impacts on business success. I’m able to confidently say this because CRMs hold…

When historians look to this century, there will be quite a few companies that stand out. Tesla is one, as are Uber and Airbnb. However, the three consumer platforms that will truly be seen as forward thinking and disrupting “business as usual” are Spotify, Netflix and Instagram. All three of these platforms have dramatically changed…

Last week’s trip to Shoptalk in Las Vegas was my second, engaging in one of the retail industry’s most in-touch conferences. I always approach these trips with the goal of trying to get an overview of three things: what challenges are troubling retailers the most and who is working to solve them; what new trends…

Quality content is what drives consumer engagement, ultimately pushing them down the purchase funnel.

Intelligently using data is key for midsized online retailers to succeed in today’s hypercompetitive market, while at the same time offering the curated experiences that modern shoppers demand. What follows are three simple ways to leverage data to effectively engage consumers at every stage of the purchasing journey. Target Your Advertising Spend Traditionally, retailers have…

Video AI stands out in its ability to quickly and effectively help retailers bolster brick-and-mortar sales performance.

E-commerce has opened up the doors for all kinds of business ideas and entrepreneurial pursuits. It provides companies with virtually endless opportunities to reach customers, both domestically and internationally. The online retail market has continued to grow year-over-year, and is increasing in popularity worldwide. Artificial intelligence (AI) technology is also growing and becoming more common…