Customer Acquisition

All marketers want to strike an emotional chord with consumers, which is why so often we see ads with children and puppies, or commercials where the adult son returns home to surprise mom on her birthday. The general consensus is, though fleeting and situational, the emotions these communications elicit drive consumer behavior. While every psychologist…

This interactive webinar will address the e-commerce trends that figure to have the biggest impact on retailers’ businesses in 2019.

In episode 168 of Total Retail Talks, Felipe Araujo, senior director of e-commerce, Diane von Furstenberg (DVF), discusses how the global fashion brand is employing "commerce content" to drive to customer engagement and sales. Araujo addresses how DVF is using third-party content sources (e.g., articles in fashion magazines) as a tool to increase site traffic…

The holiday season is the busiest time of year for retailers, and shoppers are demanding more than ever in exchange for their attention, loyalty and dollars. If you want to succeed, you need to better understand not just what holiday shoppers want, but how they interact with your brand and make purchase decisions. Here are…

Back to school isn’t over yet! The National Retail Federation estimates that U.S. American families will spend over $80 billion this year, and online shopping influences back-to-school shoppers significantly. While school may be back in session, it turns out a large amount of back-to-school shopping will occur as late as November. Recent research from GlobalWebIndex found…

Back to school isn’t over yet! The National Retail Federation estimates that U.S. American families will spend over $80 billion this year, and online shopping influences back-to-school shoppers significantly. While school may be back in session, it turns out a large amount of back-to-school shopping will occur as late as November. Recent research from GlobalWebIndex found […]

Walgreens Boots Alliance said it will buy Fred's patient prescription files and related pharmacy inventory for $165 million. The companies said Monday that the files will come from 185 Fred’s stores located across 10 Southeastern states and continue the Memphis-based discount retailer's effort to engineer its latest attempt at a financial turnaround. The exit from the pharmacy business by…

Across the board, shoppers are balking at filling out contact forms. In the past five years, our internal research at AVALA shows a form conversion rate drop of 10 percent to 20 percent. Rather than being an anomaly, it’s becoming the new norm. Why the reluctance to provide even an email address? Consumers don’t want…

For retailers, it's becoming a scary time to be over-reliant on the tried-and-true forms of digital marketing. The perfect storm of crowded platforms, consumer fatigue and GDPR is severely limiting free distribution mediums such as email, text and social, thus driving more dependence on paid advertising. However, the cost of ephemeral ad units continues to rise,…

In this interactive webinar, we’ll delve into re-engagement campaign strategies that will keep folks interested in your brand.