CRM

As 2025 unfolds, retailers are executing their plans and capitalizing on opportunities throughout the year. However, customers are increasingly becoming conscious of their purchasing habits. Crafting impactful campaigns is essential to not only drive immediate sales but also to earn consumer loyalty and retention in the long term. According to Statista, 78 percent of consumers…

Customer experience (CX) is king in the retail industry; nevertheless, when interacting with customers over the phone, CX tends to be lackluster. If the phone operator must ask the caller, “Can you give me your last name, order number, and phone number so I can find you in the system?” then the CX is not…

We can see the future. You probably can see it too: technology. However, as artificial intelligence and other advances open new possibilities for building brand devotion, keeping human experience at the forefront is increasingly important. We’re highlighting five trends that will reverberate across the loyalty and customer experience (CX) landscape this year. Spoiler alert: Brands…

Grocery shopping is having a full-circle moment. In the industry’s earliest days, consumers would spend hours visiting the local butcher, baker, greengrocer, and more. Each store provided a specific slice of shoppers’ grocery lists and often offered home delivery. Fast-forward to the early 1900s and the advent of the supermarket, when industrialization came into play.…

As we approach 2025, small business retailers face mounting pressure to turn a profit, despite ongoing economic headwinds. Rising inflation is causing shoppers to reconsider their discretionary spending, forcing businesses to quickly adapt to protect their bottom lines. So how can businesses thrive in this environment? It all comes down to the customer experience. By…

The holiday season is upon us, and many brands across the world have launched their festive marketing campaigns with the intent of capturing consumer attention and driving sales. However, recent research we conducted revealed that 89 percent of consumers feel that holiday campaigns launched before October are too early, with 41 percent admitting they don’t…

The holiday shopping season can influence more than end-of-year revenue — it can serve as a catalyst for retailers’ success in the new year. First-time and returning shoppers alike emerge in droves during the holiday season, but they can just as quickly disappear when the holidays are over. And most of them are gone without…

Customer experience (CX) is the bedrock of brand loyalty in the retail space, and cultivating an experience customers continually come back to has become a highly competitive practice. Product value and price, though important, are no guarantee customers will choose a brand consistently. Connections, interactions, personalized service and seamless experiences across all touchpoints are essential.…

The holiday season is quickly approaching, which means retailers need to be ready for the associated increase in customer purchases. According to the National Retail Federation, holiday retail sales are expected to see a 3.5 percent bump this year over last year, reaching between $979.5 billion and $989 billion. Whether a customer shops online or…

According to Statista, Halloween consumer spending this year in the U.S. is estimated to reach $3.5 billion, a significant jump from previous years. With spending steadily increasing, brands must take action to provide efficient service and high-quality customer experiences even during peak seasonal times. Delivering high-quality customer experiences during the build-up to Halloween is critical for…