CRM

A Single Customer View is the Key to Data-Driven Engagement
May 9, 2019 at 10:25 am

You may be under the impression that the more technology you use for customer engagement, the more information you're gathering about your customers. However, more data doesn't necessarily mean better data; in fact, more data coming from different sources makes analysis and action far more complicated. Data from one solution might be telling you one…

The Smartest Ways to Build Trust With Your Customers Online
April 17, 2019 at 12:15 pm

Good relationships, including the ones between a business and its customers, are built on trust. Consumers need to feel confident that they're being told the truth and that a company’s products will match up to its claims. Furthermore, in today’s cyber society, many customers are highly concerned about the safety and security of their private…

Retailers: Don’t Judge Consumer Habits, Evolve With Them
April 17, 2019 at 10:53 am

The retail landscape is unrecognizable from what it was just 10 years ago. Innovative technologies like the Internet of Things (IoT) and automation coupled with constantly shifting consumer preferences have resulted in retailers needing to evolve more rapidly than ever. It seems that nearly every day we’re hearing about another retailer that has had to…

New Study: Gap Between Consumers and Retailers Shows That Basics Matter
April 5, 2019 at 9:21 am

For the past decade, I’ve worked closely with retail organizations through a consistently changing landscape that has always been dictated by new generations of consumers. Over the years, I couldn’t help but notice that there seems to be a vast gap in perspectives between the retail executives I talk to and today’s consumer. A new…

Rude Employees, Missing Packages, Bad Service: Why Customers Ditch Stores
April 2, 2019 at 9:49 am

Retail has always been a tough game, and increasing demands on brick-and-mortar to differentiate from e-commerce has only made it harder. With more options than ever before, consumers have their pick of the litter, online and offline. Bad experience at one store? Plenty more to try instead. But what drives away customers? Qualtrics recently conducted…

Quality CRM Data the Key to Improved Sales, Customer Retention
March 18, 2019 at 12:03 pm

Measuring business success has always come down to revenue. Although customer relationship management (CRM) data hasn’t always been a large part of the conversation around what drives those numbers, the fact is it can have one of the most profound and positive impacts on business success. I’m able to confidently say this because CRMs hold…

How a Mobile App, Push Notifications Help City Gear Retain Customers
January 14, 2019 at 8:08 am

In episode 178 of Total Retail Talks, Chris Brigham, director of omnichannel, and Michael Wheeler, omnichannel sales analyst, both of City Gear, discuss the urban footwear and apparel retailer's use of its mobile app to generate customer loyalty. In addition, Brigham and Wheeler share how City Gear's use of mobile push notifications has helped to drive…

The 50 Best Retail Tips of 2018 Are Here!
January 9, 2019 at 1:11 pm

Total Retail is excited to present to you its 50 Best Retail Tips of 2018! For the past several years, the Total Retail editorial team has spent time in the fourth quarter poring over the work of our expert contributors to identify the 50 very best tips of the year, and 2018 was no exception. We…

How to Retain Your Holiday Customers in the New Year and Beyond
January 3, 2019 at 12:40 pm

Retailers, it’s time to give yourselves a pat on the back because the holiday season is over and you’ve successfully optimized your mobile strategy. Your brand increased sales, executed a strong holiday campaign, and won the shopping carts of consumers everywhere. But now that you have these new customers, how do you retain them after…