Personalization Tool Helping Kenneth Cole Grow Sales, Cut Costs
November 9, 2018 at 11:52 am

Kenneth Cole, the men's and women's footwear and apparel brand, has recently partnered with True Fit, a data-driven personalization platform, to help it get to better know its customers — both direct and wholesale — and deliver a personalized shopping experience. In this interview with TJ Papp, vice president of digital and e-commerce at Kenneth…

Understanding the Emotions That Drive Consumer Behavior
November 5, 2018 at 12:43 pm

All marketers want to strike an emotional chord with consumers, which is why so often we see ads with children and puppies, or commercials where the adult son returns home to surprise mom on her birthday. The general consensus is, though fleeting and situational, the emotions these communications elicit drive consumer behavior. While every psychologist…

3 Steps to Turn Your Brand Into an ‘Investable’ One
November 1, 2018 at 11:04 am

When it comes to launching a brand and building a company, it can be easy to get swept up in the excitement of making a big impact in the marketplace. However, it's important to understand that you're not alone in this goal. In fact, it’s estimated that more than 300 out of every 100,000 adults launch new…

3 New Rules for Cultivating Brand Loyalty
October 31, 2018 at 10:52 am

Modern retail is underscored by aggressively fast disruption and upheaval. One minute the Waltons of Walmart are in the headlines for achieving a higher net worth than Jeff Bezos; the next nails its trillion-dollar valuation. That’s just the tip of the iceberg. Between acquisition sprees, private equity investments, legislative concerns and technology curveballs, the…

The Danger of Digital
October 23, 2018 at 6:11 pm

More than 1,000 marketing and customer experience leaders in the U.S. and U.K. were surveyed to determine if internal processes enable companies to deliver the experience promised to customers. This report from customer engagement and analytics software provider Calabrio reveals key findings and missed opportunities in digital customer communication strategies.

Personalization and Privacy: Striking the Right Balance
October 5, 2018 at 9:38 am

With Cambridge Analytica, British Airways, and several other high-profile data breaches making headlines, retailers are (unsurprisingly) starting to reconsider their own customer data policies. But rather than making the mistake of seeing these events as an obstacle, they should see them for what they are: an opportunity. In the last few years, customer experience has…

Retail Relevance in the Age of ‘Amazonification’
October 4, 2018 at 10:55 am

For customer-centric companies, the death of retail has been greatly exaggerated. While many retail brands are underperforming and facing consistent declines in sales, others are doing well enough to drive an overall increase in store openings. Winners and Losers In reality, we're continuing to see a bifurcation within the retail industry between the haves and…

Shiseido Applies Customer Data Platform to Make Up Beautiful Marketing
October 4, 2018 at 10:04 am

More than ever, businesses need to deliver personalized experiences that provide customers with real value. In a recent survey of corporate leaders, analyst firm Gartner reported that 81 percent of respondents believe their companies will compete mostly or entirely on customer experience. However, acknowledging that customers today expect personalized experiences and delivering on that expectation…

Rebecca Minkoff Using Technology to Grow Customer Engagement
October 1, 2018 at 11:56 am

In episode 165 of Total Retail Talks, Sarah Sheldon, director of e-commerce at Rebecca Minkoff, discusses the reasons behind the luxury fashion brand's incredible growth over the last few years. Sheldon offers details on how Rebecca Minkoff is creating customer engagement with new technologies, such as introducing the see-now-buy-now model, interactive mirrors to improve the in-store…