Corporate Responsibility Programs

What Makes a Brand Meaningful?
August 27, 2020 at 6:00 pm

At Future Commerce, we've interviewed a host of executives and entrepreneurs working to build brands they passionately believe will change the world for the better. Through our hundreds of hours of discussion, a clear trend has emerged: How we define a meaningful brand is in flux. Iconic American brands have generally promised good prices as…

Why Nordstrom is Prioritizing Corporate Social Responsibility
August 12, 2020 at 9:39 pm

Nordstrom is continuing to invest in its commitment to leave the world a better place than it found it. The upscale department store chain recently set its 2025 corporate social responsibility goals, which include commitments in the areas of environmental sustainability, specifically operations and product value chains; human rights to drive systemic change to ensure positive…

Shapermint Shifts Marketing to Social Responsibility Messaging, Sees Sales Boost
July 27, 2020 at 4:29 pm

In episode 257 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Massimiliano Tirocchi, co-founder and chief marketing officer at Shapermint, an online marketplace for women's shapewear. Listen in as Tirocchi discusses the Sharpermind brand, the body-positive message at the core of the brand, and his professional background. He shares how Shapermint adjusted its marketing strategy during the…

Collaboration, Social Influencers Position Luxie Beauty for Growth
July 20, 2020 at 5:24 pm

In episode 256 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Conor Riley, CEO of Luxie Beauty, a luxury cosmetics company specializing in high-end, vegan, cruelty-free makeup brushes. Listen in as Riley discusses why the company was founded, how he ended up at the beauty brand, and the typical Luxie customer. He shares how the…

A Diversity Discussion From the Women in Retail and Total Retail Virtual Exchange
July 10, 2020 at 3:44 pm

During the most recent Women in Retail and Total Retail Virtual Lounge, Leslie Short, CEO of The Cavu Group, a diversity and inclusion training company, interviewed mother-daughter duo Bahja Johnson, director of customer belonging and co-lead, Color Proud Council at Gap Inc., and Roz Johnson, senior vice president, operations and guest experience at Build-A-Bear Workshop.

Social Responsibility is Good for Your Bottom Line
July 8, 2020 at 7:14 pm

During these chaotic times, it’s tempting to view corporate social responsibility (CSR) as an optional extra — nice to have, but hardly a top priority for brands that are struggling to meet surging demand, or which are in the process of pivoting into new markets. Even amid the chaos of a global pandemic and widespread protests,…

How Brands Can Build Loyalty in the Era of the Millennial and Gen Z
July 7, 2020 at 5:17 pm

Loyalty, loyalty, loyalty. If your business is working to harness the purchasing power of future generations, these wise words from Pulitzer Prize-winning millennial rapper, Kendrick Lamar, ring truer than ever in 2020. The spending power of Gen Z and millennials combined with the increasingly saturated retail market has made attracting repeat customers — and organic…

Patagonia is the Latest Retailer to Join the Boycott of Facebook Ads
June 23, 2020 at 6:22 pm

Patagonia has joined companies like REI and The North Face, saying it plans to pause advertising on Facebook and Instagram to show support for a movement called ”#StopHateForProfit,” reports CNBC. Last week, a group of six organizations called on Facebook advertisers to pause their spending on the social media platform during the month of July. The groups… CEO Chris McCann on Building Customer Relationships
June 7, 2020 at 8:47 am

In episode 250 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Chris McCann, CEO of, a leading provider of gifts, and Boaz Gaon, CEO and founder of Wisdo, an emotional wellness self-care platform. McCann and Gaon discuss a recent partnership between the two brands as well as the launch of Connection Communities, a peer-to-peer support portal that guides…

Welcome to the Values Economy: Why Brands Can’t Afford to Stay Put Post-COVID-19
June 3, 2020 at 5:21 pm

Well before the COVID-19 crisis began, a shift was taking place in consumerism, away from the value economy we've grown up with — where price over quality was the standard formula for how customers evaluated what constituted good value for money — toward a more complex set of considerations, toward a values economy. Who made…