Corporate Responsibility Programs

L.L. Bean Pausing Social Media Posts, Encouraging People to Spend Time Outside
May 4, 2022 at 3:58 pm

L.L. Bean, the outdoor outfitter company, said this week it would not be posting on social media again until June 1, in recognition of Mental Health Awareness Month in May. The retailer said on Instagram that it was "taking a break from social media to focus on spending more time outside." It replaced all of…

How CarMax Has Built a Culture of Corporate Social Responsibility
April 26, 2022 at 6:39 pm

In episode 346 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Laura Donahue, vice president of corporate social responsibility  at CarMax, a used vehicle retailer. Donahue discusses the CarMax business and her role, the retailer's 2021 Giving Tuesday campaign that provided associates with funds to donate to a charity of their choice, and why giving back…

Amazon to Conduct Racial Disparity Audit of Hourly US Employees
April 20, 2022 at 4:40 pm

Following shareholder pressure around the company's hiring practices, Amazon.com has retained former Attorney General Loretta Lynch to conduct a racial equity study. Amazon said in a filing last week that the audit would "evaluate any disparate racial impacts" of its policies on its U.S. hourly employees. The company said the audit will be conducted by Lynch,…

Part IV: Authentic Brand Identity Will Take You Further
April 6, 2022 at 1:18 pm

Purpose-driven marketing has become a bit of a buzzword (like omnichannel … don’t get me started). However, with an overwhelming 94 percent of consumers saying they value purpose-driven companies, it's imperative for marketers to authentically communicate their brand’s story. These values need to be transparent and reflected across the organization to work cross-functionally. Whether it's…

Macy's Investing $5B for Social Responsibility, Increased Wages
March 2, 2022 at 6:04 pm

Macy's announced Tuesday a $5 billion "transformation" commitment that includes raising the minimum wage to $15 an hour, diversifying its leadership, and using more sustainably-sourced raw materials and fibers. The spending, part of Macy's "Mission Every One" social justice platform, is broken down into three categories: people, communities and planet. Under the "people" pillar, Macy's…

TUMI Sees Benefits of its St. Jude Partnership Across its Organization
February 28, 2022 at 7:20 pm

In episode 338 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Victor Sanz, creative director of TUMI, the world-class business and travel essentials brand designed to upgrade, uncomplicate and beautify all aspects of life on the move. Listen in as Sanz discusses TUMI's longstanding partnership with St. Jude Children's Research Hospital, how the brand drives…

How Amazon is Supporting Black-Owned Businesses During Black History Month
February 23, 2022 at 5:21 pm

Amazon.com is celebrating Black History Month with “Remarkably Black – Black and worthy of remark” — a month-long celebration of all things that are remarkable about being Black. The company has made it easier than ever for its more than 300 million customers to discover and shop thousands of products from Black-owned businesses during February and beyond.…

5 Things Omnichannel Retailers Need to Pay Attention to This Year
January 19, 2022 at 4:24 pm

Statistically speaking, the pandemic has had a profound impact on how consumers are making decisions, as well as on the factors that lead to customer love or customer dissatisfaction. In addition to the uptick in online shopping and direct delivery, we’ve also seen consumers embracing new options on everything from where to source their food…

People Are Speaking With Their Pocketbooks. Are Brands Listening?
November 30, 2021 at 11:59 am

2020 was an inflection point for conscious consumerism. After a tumultuous year of social justice issues, more people are carefully evaluating the products they purchase and the companies they support. Research from Futurity indicates that 55 percent of consumers are paying more attention to brand values than they were a year ago, and 35 percent report their…

How Macy's Integrates Giving, Volunteerism and Social Impact With Everyday Business
October 18, 2021 at 8:34 pm

In episode 320 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Christine Grasser, manager of corporate communications, giving and volunteerism, and Sam Di Scipio, vice president of corporate communications, giving and volunteerism at Macy's. Grasser and Di Scipio discuss Macy's recent partnership with the National Retail Federation Foundation's RISE Up training and credentialing program, and how the…