Content Marketing

Seamless E-Commerce Transactions Are Possible With Shoppable Entertainment
February 18, 2021 at 2:07 pm

The exciting and accelerated growth of e-commerce is playing a major role in sales strategies and digital advertising plans being made for 2021. Consumers are increasingly comfortable with online shopping and e-commerce platforms, and American shoppers have come to expect easy online purchasing experiences that are frictionless and engaging, influencing repeat business, brand loyalty and…

2021: The Year of Localization
February 3, 2021 at 5:43 pm

2020 was difficult for many retailers, particularly for brick-and-mortar. However, for online retailers or those with online services, some of hardship of 2020 may have been alleviated somewhat. At the time of writing, it’s been predicted that there would 56 percent and 70 percent year-over-year increases in online sales in November and December, and a…

How Saucony is Keeping Pace With the Running Community Online
February 1, 2021 at 6:42 pm

In episode 283 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Anne Cavassa, president of Saucony, a global running shoes, accessories and clothing brand. Listen in as Cavassa discusses the history of Saucony, its target customers and distribution channels, and how the brand is catering to both new runners and the entire running community. In…

FabKids Shifts Content Marketing Strategy With the Help of Influencers
January 25, 2021 at 6:51 pm

In episode 282 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Maggie Dawkins, vice president of merchandising, design, planning, and production at FabKids, the largest membership-based children's apparel and shoes brand. Listen in as Dawkins discusses the history of the brand and her role with the company, how the COVID-19 pandemic has impacted FabKids, and…

Level Up the Context in Your Content for the Win
December 15, 2020 at 5:26 pm

Context marketing incorporates timing and context into your content marketing strategy. You may be wondering what context marketing is in the first place. Context marketing is delivering the right content, to the right prospects, at the right times. It’s more or less all about the timing. Having context allows you to market your service or product…

Video Content is the New Frontier for Online Retailers
December 15, 2020 at 5:14 pm

As more and more consumers turn to e-commerce and pivot away from brick-and-mortar shopping, online retailers continue to look for new ways to improve their customer experience. These retailers are increasingly making use of video content, which is rapidly becoming a key part of e-commerce platforms. For example, Google recently introduced a new video shopping…

How Enhanced Content Can Drive Higher Holiday Conversions
December 3, 2020 at 10:38 am

With the threat of winter sparking more coronavirus spread, many consumers will be staying at home and shopping online for their holiday gifts this year. In fact, it’s already reported that e-commerce sales have surged more than 30 percent in 2020. While this is promising for the retail industry as a whole, it's also a…

This Holiday Season, Doing More is More
December 2, 2020 at 3:50 pm

As the pandemic wages on, people are shopping online more than ever. And with the holidays upon us, brands are preparing for the wave of e-commerce-driven shoppers. In fact, 56 percent of people haven't visited a brick-and-mortar store since the start of the pandemic. However, that doesn't mean that shoppers have stopped spending. A recent…

Why Product Content Excellence is a Priority Across Industries in This Digital Era
November 23, 2020 at 6:31 pm

The digital era has left a distinct footprint on all walks of life. From the way we order food to the mode of payments to connecting with peers and even working remotely, everything has a digital quotient. All the different impacts that the digital era has on a customer mind-set have one thing in common:…

Digital Differentiation in a Holiday Shopping Season Like No Other
November 12, 2020 at 8:50 am

This shopping season will be like no other — and it will make or break retailers based on their digital capabilities. Brands that previously relied on brick-and-mortar stores with digital as a complementary channel will see a continued sales slump, while brands that have pivoted quickly to put digital as the front and center of…