Content Marketing

Building Brand Trust and Authenticity With User-Generated Content
November 10, 2020 at 11:09 am

One of the greatest retail superpowers is the ability to influence a shopper’s purchasing decisions. By delivering perfectly timed and personalized marketing offers or a perceived value that’s consistent in the eyes of a consumer, retailers can wield that power over time, strengthening the kind of long-term loyalty that keeps shoppers coming back for more.…

E-Commerce Success = Enriched Product Content and a Safeguarded Supply Chain
October 20, 2020 at 10:40 am

As COVID-19 rapidly spread across the globe, consumers flocked to online retailers. Many of these homebound shoppers purchased everyday items online for the first time. In fact, data shows that more than a third of shoppers made their first online grocery purchase this past March. Although some retailers were ready for the influx of online…

Personalized Video Helps Little & Lively to Improve CX and Retention
October 19, 2020 at 8:52 pm

In episode 269 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jordan West, co-founder and chief marketing officer of Little & Lively, a Canadian baby and kid's clothing brand. Listen in as West discusses the company's history, and how his professional background led him and his wife to start the brand. He shares why customer…

3 Ways to Get in Front of the Early Holiday Shopping Surge
October 14, 2020 at 12:55 pm

Holiday shopping may kick off even earlier for consumers this year. Recent spikes in new COVID-19 cases have many shoppers worried that brick-and-mortar stores will close again this fall. And that fear is driving consumers to their laptops and phones to check off items on their holiday gift lists. The retail industry’s unpreparedness for the…

The Importance of Good Content for E-Commerce
October 7, 2020 at 3:32 pm

Retail doors may be opening, but the experience inside is hardly business as usual. Product-test areas and touchscreens have become hand sanitizer stations. Packed checkout lines, once reliable for impulse buys, feature X-marks six feet apart. These sanitation measures may seem drastic, but with fears surrounding the highly contagious COVID-19, they’re important adaptations. Even more…

4 Steps for Increasing Sales With TikTok Influencers
September 17, 2020 at 2:40 pm

Retailers hoping to reach millennial and Generation Z customers with organic, sponsored content (that resonates!) should look no further than TikTok. Despite being the new kid on the social media block, TikTok has become the fastest-growing platform in the world, with 800 million active users. The nature of the app and the popularity of its…

COVID-19 Turned Streaming Video Into a Key Retail Strategy
August 18, 2020 at 11:54 am

Will the world ever “go back to normal” following the COVID-19 pandemic? Perhaps, but it’s going to be a longer haul than many realize. Traditional retailers are among the many facing a handful of changes since the pandemic struck, including how to navigate remote environments and the explosion of online shopping. This shift has also…

Product Development, UGC Drive CALPAK's D-to-C Growth
August 17, 2020 at 6:33 pm

In episode 260 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jennifer Kwon, president of CALPAK, a luggage and travel essentials company. Listen in as Kwon discusses the history of the company, its recent product development and direct-to-consumer (D-to-C) growth, and her career journey. She shares how the brand is staying competitive in a crowded luggage…

Why Retailers Should Embrace Livestreaming in the Wake of COVID-19
August 4, 2020 at 1:10 pm

As the coronavirus pandemic forced brick-and-mortar stores around the world to shut their doors this spring, some retailers turned to livestreaming to engage their customers. Many found the experiment a resounding success. Case in point: InTime, a Chinese department store operator owned by Alibaba, leaned into livestreaming to boost its activity during the country’s lockdown. InTime saw…