Content Marketing

HON's B2B Catalog Supports the New Workplace
July 5, 2017 at 8:17 am

Bedding retailer Bear Mattress provides a hassle-free shopping experience in this simple email. Mailer Name: Bear Mattress Date Emailed: June 30, 2017 Founded by Scott Paladini, Bear is one of several startup manufacturers that have disrupted the country’s $14 billion-plus mattress industry. Like its competitors, Bear has built its model on selling direct to consumers. This […]

E-Commerce Innovation Through Content That Converts
June 28, 2017 at 11:02 am

You may have visual content on your website, but is it converting your visitors into customers? With the many common e-commerce challenges faced by retailers, my guess is not as many as you would like. It’s no surprise that industry conversion rates have stopped climbing at their previous levels. According to the Forrester report “The…

UGC Helps Drive Conversions for Pura Vida Bracelets
June 13, 2017 at 11:54 am

Griffin Thall, CEO and co-founder of Pura Vida Bracelets, spoke at IRCE last week about his company's use of user-generated content (UGC). In this video, Thall describes Pura Vida's use of UGC collected on social media, and how it adds a sense of trust to the jewelry retailer's email campaigns — no matter which stage of the…

Content at the Core of Home Depot's Interconnected Retail Strategy
June 9, 2017 at 11:14 am

In an interview at IRCE in Chicago, Michael Shady, senior director of web operations at Home Depot, answers questions about the home improvement retailer's use of content as part of its marketing mix. Shady touches on the types of content Home Depot is producing, how that content is distributed, how the effectiveness of its content efforts…

Beauty Brand InstaNatural Looks to Marketplaces for Growth
June 5, 2017 at 11:52 am

In episode 97 of Total Retail Talks, Ethelbert Williams, chief marketing officer of InstaNatural, a natural and organic beauty products brand, talks about leveraging third-party marketplaces, including Amazon.com, Jet.com, iHerb and others, for growing the business. Williams also offered his insights into how InstaNatural is using content to engage and sell to a very discerning…

The New Power Duo: Content and Commerce
April 7, 2017 at 12:12 pm

Content is the currency of any digital experience. When it comes to delivering a standout customer experience, retailers and brands agree that blending content and commerce is the way to go. But even with the best intentions, it can be challenging to deliver the right mix at all customer touchpoints. If you’re struggling with strategically…

Educational Content to Inspire the E-Commerce Sale
March 15, 2017 at 12:04 pm

The retail consumer now exists in the age of instant gratification. When 50 percent of commerce sites are getting less than 15 seconds of attention, and visitors are abandoning pages after just two seconds, brands are more hard-pressed than ever to develop creative and innovative experiences for their customers. It's up to marketers to leverage…