Content Marketing
Retailer Bear Mattress provides a hassle free experience. It is one of several startups that have disrupted the mattress industry.
Bedding retailer Bear Mattress provides a hassle-free shopping experience in this simple email. Mailer Name: Bear Mattress Date Emailed: June 30, 2017 Founded by Scott Paladini, Bear is one of several startup manufacturers that have disrupted the country’s $14 billion-plus mattress industry. Like its competitors, Bear has built its model on selling direct to consumers. This […]
For home improvement retailer Home Depot, content delivered by email is an important driver of both online and offiline traffic.
You may have visual content on your website, but is it converting your visitors into customers? With the many common e-commerce challenges faced by retailers, my guess is not as many as you would like. It’s no surprise that industry conversion rates have stopped climbing at their previous levels. According to the Forrester report “The…
Griffin Thall, CEO and co-founder of Pura Vida Bracelets, spoke at IRCE last week about his company's use of user-generated content (UGC). In this video, Thall describes Pura Vida's use of UGC collected on social media, and how it adds a sense of trust to the jewelry retailer's email campaigns — no matter which stage of the…
In an interview at IRCE in Chicago, Michael Shady, senior director of web operations at Home Depot, answers questions about the home improvement retailer's use of content as part of its marketing mix. Shady touches on the types of content Home Depot is producing, how that content is distributed, how the effectiveness of its content efforts…
In episode 97 of Total Retail Talks, Ethelbert Williams, chief marketing officer of InstaNatural, a natural and organic beauty products brand, talks about leveraging third-party marketplaces, including Amazon.com, Jet.com, iHerb and others, for growing the business. Williams also offered his insights into how InstaNatural is using content to engage and sell to a very discerning…
An email from Parachute, a home essentials retailer, teases content from its blog to help build its brand.
Content is the currency of any digital experience. When it comes to delivering a standout customer experience, retailers and brands agree that blending content and commerce is the way to go. But even with the best intentions, it can be challenging to deliver the right mix at all customer touchpoints. If you’re struggling with strategically…
The retail consumer now exists in the age of instant gratification. When 50 percent of commerce sites are getting less than 15 seconds of attention, and visitors are abandoning pages after just two seconds, brands are more hard-pressed than ever to develop creative and innovative experiences for their customers. It's up to marketers to leverage…