Branding

3 Takeaways From Shop.org
October 3, 2017 at 10:59 am

After chatting with and listening to retail executives at last week's Shop.org conference in Los Angeles, I left the event with the following three themes: 1. Amazon.com is a Behemoth, But We Have Brands and Communities The overriding sense I got listening to retailers at Shop.org is that while they understand that trying to compete…

Jet.com to Launch Private-Label Brand
September 29, 2017 at 11:41 am

Jet.com, the online retailer purchased by Wal-Mart last year for $3 billion, is preparing to launch its first private-label brand, with plans to introduce more than 60 food and household items in the coming months, the New York Post reports. The Jet.com private-label products will launch exclusively on Jet.com for the first year and will later sell…

Marketing During a National Crisis Like Hurricane Irma: The Good and the Bad
September 12, 2017 at 9:25 am

I live in Florida. We left for Boston three days before Hurricane Irma was supposed to make landfall there. As I write this article (the first in a long time, sorry fans — been really busy), Irma has not hit yet. The situation in Florida? People as you know are scared (to say the least).…

Winning the Online CPG War: Capture Purchase Intent Immediately
August 31, 2017 at 8:42 am

The retailer that seems to win at everything it attempts just added another victory last month: Amazon.com's third annual Prime Day was a rousing success. The massive sales event that had a bit of a rocky start two years ago has now come into its own, generating 60 percent more revenue than last year. Just…

Best Buy Accused of Price Gouging in Wake of Hurricane Harvey
August 30, 2017 at 9:57 am

Earlier this week, tweets surfaced showing a Best Buy store in Houston selling cases of water for more than $40 each in the wake of Hurricane Harvey. Best Buy officials responded to the growing controversy on social media by telling CNBC that it doesn’t actually sell…

Last-Minute Tips to Capture Back-to-School Sales
August 23, 2017 at 10:29 am

As consumers, thinking about back-to-school (BTS) is the last thing we want in summer’s waning days. As marketers, however, we must always be one to two seasons ahead, preparing campaigns for successful execution. Still, there are some last-minute guidelines to remember as students — and retail marketers — go back to school. Any final preparation…

Direct Mail 101: A Complete Overview of Mail Formats
August 7, 2017 at 11:22 am

After chatting with and listening to retail executives at last week’s Shop.org conference in Los Angeles, I left the event with the following three themes: 1. Amazon.com is a Behemoth, But We Have Brands and Communities The overriding sense I got listening to retailers at Shop.org is that while they understand that trying to compete […]

J.C. Penney Teams With ‘Project Runway’ for Merchandise, TV Exposure
August 2, 2017 at 12:04 pm

J.C. Penney has announced a new partnership with "Project Runway" that lands the department store retailer as a fixture on the design-competition reality show. J.C. Penney will be the exclusive retailer for “Project Runway” for seasons 16 and 17, as well as “Project Runway All Stars” for season seven. The retailer will sponsor a design challenge…

Sur La Table Invests in Improving the Customer Experience
July 31, 2017 at 1:51 pm

In episode 103 of Total Retail Talks, recorded at the Total Retail Talks Live! event in Seattle, Natalie Brown, director, experiential marketing, Sur La Table, talks about the kitchenware retailer's goal of being more than just a place where consumers can get products for their kitchens. Sur La Table seeks to be a source of…