Branding

Building and maintaining brand loyalty in the digital world isn't easy, especially when prices and product comparisons are no further than a click away. While the days when reward programs were enough to build a loyal following may be long gone, brand loyalty is still alive and well — and tech-savvy marketers are adapting to…

Whole Foods Market may be full of healthy stuff, but it can't trademark "world's healthiest." The U.S. Patent and Trademark Office rejected Whole Foods’ bid for a trademark on "World's Healthiest Grocery Store," calling it "merely descriptive." That's the same reason the office used years ago in rejecting a previous application by Whole Foods for "America's…

Nike co-founder Phil Knight has officially stepped down from his position as chairman of the board.

Moosejaw’s CEO will discuss the company’s culture and how it’s been able to develop life-long relationships with its customers.

In today’s highly competitive environment, it's exceedingly difficult for retailers to differentiate themselves enough to win one trip from shoppers, let alone earn their long-term loyalty. Successful retailers have aimed their focus at consumers, finding unique ways to not only deliver incentives to bring them to the store, but also to interact and build relationships…

Historically, Apple hasn't been shy about its inclusivity and support of LGBT rights. Most recently, on Mother's Day, it debuted an ad featuring a same-sex couple. But the company has come under fire recently for being selective about where it's preaching support for gay rights. The Guardian and 9to5 Mac recently reported that new cuts…

In episode 37 of Total Retail Talks, I interview Joy Chen, CEO of skincare brand H2O+ Beauty. Last year, H2O+ Beauty announced a brand relaunch, shifting the focus of its business from manufacturing to innovation and e-commerce; launching new product lines; introducing new channels of digital communication for its customers; and amplifying H2O+ Beauty's brand…

A global luxury slowdown isn't the only thing eating away at Tiffany's revenues — and it's this less-talked-about threat that could have longer-lasting effects on the brand's revenues. As the luxury jewelry maker on Wednesday reported another quarterly sales dip, analysts questioned whether its struggles in the U.S. were not only the result of fewer international…

Millions of Americans have experienced the following at a CVS: You buy one pack of gum, and the register ends up printing out a two-foot-long receipt filled with coupons. Don’t worry though: Parent company CVS Health is finally in on the joke. Helena Foulkes, president of CVS/pharmacy, confirmed on ABC’s "Jimmy Kimmel Live" that the retailer…

I recently received a really interesting whitepaper titled "The Top 10 Retail Trends For 2016" from Synchrony Financial that included a list of the top 10 technology, marketing and consumer trends that Synchrony predicts will have an impact on retail sales in 2016. Here are five of the key trends highlighted. Are any of them affecting…