Branding

A global luxury slowdown isn't the only thing eating away at Tiffany's revenues — and it's this less-talked-about threat that could have longer-lasting effects on the brand's revenues. As the luxury jewelry maker on Wednesday reported another quarterly sales dip, analysts questioned whether its struggles in the U.S. were not only the result of fewer international…

Millions of Americans have experienced the following at a CVS: You buy one pack of gum, and the register ends up printing out a two-foot-long receipt filled with coupons. Don’t worry though: Parent company CVS Health is finally in on the joke. Helena Foulkes, president of CVS/pharmacy, confirmed on ABC’s "Jimmy Kimmel Live" that the retailer…

I recently received a really interesting whitepaper titled "The Top 10 Retail Trends For 2016" from Synchrony Financial that included a list of the top 10 technology, marketing and consumer trends that Synchrony predicts will have an impact on retail sales in 2016. Here are five of the key trends highlighted. Are any of them affecting…

Is Calvin Klein the new American Apparel? It’s the first thought that entered my mind when I saw this “upskirt” Calvin Klein clothing ad with the text “I flash in #mycalvins.” I cropped the image, but The Daily Mail shows the full ad that spawned a negative consumer reaction on social media. And yes, I know…

Retailers were skeptical about whether the internet had sticking power in its early days. Sales meant brick-and-mortar stores, print advertisements and TV spots for those with the cash. The birth of e-commerce threw that world into turmoil. Today’s omnichannel retailers need a universal call to action that embraces every customer touchpoint. A meaningful, memorable domain…

Join our experts as they discuss how you can maximize your global marketing ROI with translation technology.

Nike co-founder Phil Knight said he's astounded by the athleisure trend. "It absolutely blew me away," Knight, who is also chairman of Nike, told CNBC's "Squawk on the Street" on Tuesday. He explained that today's athletic leggings have a purely functional origin in long underwear. "Forty [years] to 50 years ago, we wore long underwear to run…

Total Retail Talks is Total Retail’s podcast channel, and it features interviews and insights with some of the leading minds in the retail industry. Please check out our podcast channel page for all episodes, show notes and additional information. Also, you can access Total Retail Talks episodes on iTunes and Stitcher. We hope you’ll join us! Jodie Fox, Co-Founder and Chief Creative Officer, Shoes…

Some people just can't handle #ThisBody. A new commercial that's part of Lane Bryant's body positive campaign may never get a chance to air. A representative for the clothing company tells PEOPLE it has been rejected by multiple TV networks, including NBC and ABC. The ad stars curvy models, like size-16 Sports Illustrated cover girl…

Lands' End quickly backpedaled this week from an association with feminist Gloria Steinem after hearing complaints from customers and the publication of an article by a pro-life news agency. With customers taking to the company's Facebook page to voice objections centered on Steinem's support for abortion rights, Lands' End on Tuesday removed a feature on Steinem…