Branding

The Top Women in Retail 2016: Mariah Chase, CEO, Eloquii
February 10, 2016 at 12:54 pm

What do you enjoy most about working in the retail industry? The merchandise and the connection to the customer. If you weren’t working in the retail industry, what do you think you’d be doing? Working in medicine. How would you describe your leadership style? Relaxed. As a…

Kohl's Taps Celebrities, Consumer-Generated Content and Periscope for Oscars
February 9, 2016 at 10:30 am

Kohl’s is pairing social activations and live streaming with a sponsorship for this year’s Academy Awards, sharing an in-depth viewing experience and party preparation ideas in the days before the broadcast. Saturday Night Live actress Vanessa Bayer will be appearing in Kohl’s content on social media, which provides followers with various guides to hosting an Oscars…

Making Wishes Come True
February 3, 2016 at 3:52 pm

Some companies offer a little extra vacation time, others a creative work environment with flexible

Coach is Slowly Doing the Impossible: Restoring its Upscale Aura
January 29, 2016 at 10:21 am

Coach seems to be achieving the nearly unattainable in retail: giving a brand that was cheapened by years of discounts its luster back. The handbag maker reported on Tuesday that net sales rose 7 percent to $1.27 billion in its second fiscal quarter ended Dec. 26, buoyed by growth in China and its men’s lines. More importantly,…

How Ray-Ban Brought its Brand Back From the Brink
January 28, 2016 at 11:59 am

Getting its sunglasses out of gas stations was a key first step. Nowadays, Ray-Ban sunglasses can be found selling for as much as $300 at high-end stores like Nordstrom and Neiman Marcus. The brand recently opened its first ever flagship store, a sleek emporium in the heart of Manhattan’s shopping mecca, SoHo. And if you walk around…

Kenneth Cole: Don't Make This Branding Mistake
January 18, 2016 at 9:48 am

Can capitalism and community work together in harmony? Kenneth Cole, shoe designer and chairman of Kenneth Cole Productions, says yes. "Giving back makes the business I believe more sustainable," he told CNBC. "It has engaged and empowered all of our associates and it's made the journey probably even greater than wherever that destination would look like."