Behavioral Retargeting

Data analytics has proven to be an important way for retailers to glean insights into the patterns, preferences and behaviors of customers. However, getting the right customer data remains a challenge. Consumers can be hesitant to share personal information, especially when the benefits of doing so aren’t clear. They're willing to make an exchange though…

The proliferation of tools available to help marketers with core aspects of their jobs has gotten almost overwhelming. At the end of 2016, there were more than 3,500 marketing technology tools available. As that number continues to grow, the process of choosing which technologies to utilize will become increasingly difficult. A quality customer acquisition platform…

Everyone’s trying to figure out what drives consumers to purchase. To understand how they shop, you need to know what makes them tick. Alliance Data’s Analytics and Insights Institute conducted a study with more than 2,400 respondents to better understand consumer buying habits and expectations. These insights, cross-referenced with results from our Understanding Customer Loyalty…

As technology and globalization continue to fuel mass disruption, a new breed of consumer has emerged — one that's driven by speed, value and experience. This hyperempowered customer has created an array of unique challenges for retailers, many of whom are desperate to capture the attention of the generation who spearheaded this transformation: millennials. With…

Join this webinar to learn how a single view of the customer gives retailers the ability to connect customer identities.

In this interactive webinar, our expert speakers will address tips for creating seamless cross-channel shopping experiences and more.

In this interactive webinar, our expert speakers will address the importance of a strong customer retention strategy and so much more.

The value in developing loyal customers in today’s omnichannel retail environment, where your competition is a mere click or tap away, cannot be overstated. It’s been proven that retaining existing customers is significantly more cost effective than acquiring new ones — in some cases up to five times more. This fact will only become more […]

Tune in to learn how to use digital experiences to capture the interest, loyalty and dollars of Generation Z and millennial consumers.

Total Retail’s seventh annual list of the leading female executives in retail features a who’s who in the industry. This year’s honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. Use this list as a resource to learn more about these retail leaders, from what characterizes their leadership style to who they turn to for advice to what they would be doing with their lives if they had not gotten involved in the retail business. It’s an introspective look at some of the brightest minds in our industry.