B-to-B

Staples to Close 70 More Stores
March 10, 2017 at 10:37 am

Staples said on Thursday it was closing another 70 stores in North America amid sharp sales declines in its top market and a continued pivot to business services and away from brick-and-mortar for the leading office supplies retailer. Comparable sales, which excludes the impact of newly opened or closed stores, fell 7 percent in the fourth…

How Retailers Can Better Manage Supply Chains in 2017
January 4, 2017 at 10:42 am

Consumer behavior and expectations have changed. The new buying experience with online shopping is putting retailers and their suppliers under pressure to deliver more goods, to more locations, faster. To compete in today's hypercompetitive landscape, retailers should reimagine the supply chain as a digital supply network that combines services, talent and information. B-to-B cloud technologies…

An Inside Look at CDW's Omnichannel Marketing Strategy
December 8, 2016 at 9:28 am

In episode 65 of Total Retail Talks, Jim Garlow, director of marketing operations at CDW, a leading B-to-B retailer of computers, hardware, software and IT solutions, talks about how the company is managing the customer experience through all the different ways it interacts with and markets to its customers. Garlow discusses CDW's strategy for segmenting…

How to Foster Collaboration Within Your Sales Team
October 17, 2016 at 11:27 am

All too often employees work toward individual goals rather than operating with a team mentality. And while individual efforts are great, a sales team that lacks cohesiveness can have a big impact on a company’s success. So, how does one foster an environment of teamwork? These tips are a great place to get your team…

Strange Things In The Mail
June 20, 2016 at 12:07 pm

There are all kinds of ways to get attention in direct mail, but why not try something really off-the-wall? Join Who's Mailing What!'s Paul Bobnak as he looks at a few unusual items mailed by marketers that immediately got noticed.

Office Depot Transforming the B-to-B Online Shopping Experience
May 27, 2016 at 8:59 am

The vast majority of Office Depot's business in Europe — upwards of 90 percent — comes from B-to-B customers. The office supplies retailer is working to ensure those business customers, whose needs differ from consumers, are getting the best experience possible (i.e., fastest and easiest) when shopping on its website. In this interview from the Monetate Summit…

The Top 3 Lead-Gen Challenges B-to-B Marketers Face (And How to Solve Them)
May 9, 2016 at 10:05 am

All B-to-B marketers will inevitably find themselves struggling to generate high-quality leads at some point in their career. Finding people who are interested and excited to learn more about your product or service can often feel like an uphill battle. Recently, Formstack surveyed over 200 marketers on current trends and opportunities in marketing, and we…