3 Ways to Build Stronger B-to-B Customer Relationships
August 24, 2018 at 8:25 am

If you can compare customer relationships to romantic ones, you could say that B-to-C customer relationships are like a first date, whereas B-to-B is more of a long-term committed courtship. When you're trying to appeal to a B-to-C consumer, the point is to make your brand and product as attractive as possible, capture their interest,…

Why 2018 is the Year to Amplify B-to-B E-Commerce Sales
July 13, 2018 at 10:37 am

Consumer brands were much quicker to embrace e-commerce than their B-to-B counterparts, but that has been changing rapidly in recent years. Fueled by a need to boost sales and a new generation of individuals responsible for making purchasing decisions, B-to-B companies are increasingly warming up to digital options. However, as B-to-B brands increasingly embrace e-commerce,…

BigCommerce Survey Identifies E-Commerce as a Growing Component of B-to-B Sales
May 9, 2018 at 6:51 pm

B-to-B e-commerce, much like the broader e-commerce industry, is on the rise and merchants feel especially optimistic about its upward trajectory, according this survey from e-commerce platform BigCommerce. Eighty-three percent of B-to-B merchants that don't yet have an online sales channel expect to add one within the next 24 months. Eighty percent of merchant respondents currently accept B-to-B orders online, and 78 percent of those have enabled e-commerce purchasing for at least two years.

Boxed's B2B Head on Selling to Businesses, Leadership, and Hiring Best Practices
April 30, 2018 at 11:22 am

In episode 142 of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Neel Madhvani, head of B2B and spirits at Boxed, the online, membership-free wholesale retailer that offers direct delivery of bulk-sized packages. The interview covers a wide range of topics, including Boxed's B-to-B strategy; best practices and advice for retailers interested in adding a B-to-B channel;…

Boxed Believes New Hire Will Help Drive B-to-B Growth
January 4, 2018 at 2:57 pm

This past fall, Boxed, the online-only wholesale shopping club, announced the hiring of Neel Madhvani as its new head of sales. Madhvani will be responsible for building a B-to-B sales team at a time when businesses are accounting for a growing portion of Boxed's revenues. Madhvani has experience in this area, as he joins Boxed…

Office Depot Launches Business Services Platform for Startups
November 8, 2017 at 12:20 pm

Office Depot announced the launch of BizBox, its new business services platform that will provide startups and small businesses access to the core services needed to start and grow their businesses through a convenient subscription. Monthly services start at $99. BizBox will simplify business decisions and operations for SMBs, and builds upon Office Depot’s previously announced acquisition…

How to Use Predictive Selling
November 6, 2017 at 11:17 am

Artificial intelligence (AI)-enabled sales technologies have made predictive selling a reality by combining data and analytics to drive sales success. AI can help salespeople prioritize leads and make relevant product or service recommendations using data science to provide guidance. This frees sales teams to focus on the art of sales and build relationships that lead…

Start At the Top to Optimize Your B-to-B E-Commerce LTV
September 26, 2017 at 11:27 am

Most companies think of optimizing lifetime value (LTV) as a post-sale initiative, for example, focusing on activities such as expansion, retention and upselling. This may sound like a reasonable strategy, but waiting until after a prospect becomes a customer is a mistake when it comes to increasing average lifetime account value. In reality, optimizing LTV…