B-to-B

The world of e-commerce is evolving rapidly, and the boundaries that once clearly separated business-to-business (B2B) and direct-to-consumer (DTC) buying experiences are now blurring. Current buyer behavior data reveals a significant shift in buyer habits, where the B2B buyer journey is increasingly mirroring DTC practices, ultimately leading to purchases being made online. B2B e-commerce leads…

Now more than ever, B2B buyers are weighing up the environmental impact of the decisions they make. Studies show that 69 percent of those with decision-making power in B2B businesses consider sustainability performance when selecting suppliers and renewing contracts. This is putting increasing pressure on manufacturing, industrial and automotive firms to be more sustainable than…

The recently released 2023 UK Retail Gift Cards Evaluated: Comprehensive Guide for Best Practice and Opportunities, UK Edition, a comprehensive report produced by NAPCO Research in conjunction with sponsor partner Blackhawk Network, features an assessment of retailers’ e-commerce/digital, mobile, and in-store gift card offerings. The report seeks to provide an omnicommerce view into the consumer gift card purchase…

Walmart last week launched a dedicated e-commerce site tailored to small and midsize business (SMB) customers. The website, Walmart Business, will offer “a curated assortment of more than 100,000 items with categorization and navigation tailored to busy organizational shoppers, Walmart said in a press release. The product categories include office supplies and furniture, food and beverage, restroom,…

Here's What You Need to Know

Prospect hunting in the digital era is like finding a needle in a haystack. The internet opens many doors for sales development teams to engage with potential clients — especially since 127 devices connect to the internet every second. Nevertheless, growing numbers of devices, social platforms and profiles mean more data for employees to troll…

The market for business-to-business (B-to-B) digital commerce has exploded in recent years. In North America it’s predicted to grow at a CAGR of nearly 19 percent between 2022 and 2030 after reaching almost $584 billion last year. Globally, the market reached a value of $6.9 trillion in 2021. However, rising demand from more tech-savvy buyers has certainly…

Online shopping was growing in popularity before the pandemic hit, yet COVID-19 made e-commerce almost mandatory as face-to-face sales ground to a virtual standstill. Now, as America and the world emerge from the virus’ long shadow, in-store shopping has resumed, slowing the growth of e-buying and -selling. However, there’s no taper in commercial e-commerce because…

The experience of the past two years is uprooting assumptions, disrupting norms, and reshaping entire industries. Digital commerce is one of them. The pandemic smashed the old “let’s wait and see” caution of B-to-B manufacturers, distributors and retailers, accelerating digitalization to new speeds as buyers flooded online. Things worked out pretty well. Digital sales for…

Business-to-business (B-to-B) online retail sales were projected to reach $1.2 trillion last year, up from $889 billion in 2017 — and show no signs of slowing down. With e-commerce marketplaces evolving and becoming more complex, each with its own set of issues and obstacles, success in these markets is critical to a company’s growth and survival. However, navigating the…