Attribution

Was the search campaign, the Facebook ad or the TV spot the most impactful for the sale? Identifying attribution — i.e., which piece of marketing actually helped drive customers into stores and online shopping carts — is a hugely important challenge for Fortune 100 companies and startups alike. Yet brands aren't shying away from the…

In this webinar, you’ll learn the ideal way to structure your business for the future of “commerce”.

Customer-obsessed marketing is here, and retailers and brands are evaluating an increasingly complex advertising world filled with new questions around metrics, search performance and audience quality. In a recent study from RetailMeNot and Kelton Research on connecting retailers, brands and agencies with priority customers, retail marketers weigh in on the essential nature of identifying and…

Don’t miss this webinar to learn how to protect your business from costly overstocks, out-of-stocks and returns.

With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns

I smirk when anyone tells me that "branding" is the core of any campaign. Branding is to measurement what superstition is to science. You advertise to do one thing: move product — period. That product is sold either online or offline. Online measurement, while not perfect, is evolving. Offline, up until recently, not so much.…

I smirk when anyone tells me that “branding” is the core of any campaign. Branding is to measurement what superstition is to science. You advertise to do one thing: move product — period. That product is sold either online or offline. Online measurement, while not perfect, is evolving. Offline, up until recently, not so much. […]

As we witness giants such as J.C. Penney and Macy’s close a number of locations, it can seem easy to draw conclusions that the end is near. The truth is that this decline in foot traffic has much less to do with what’s coming, but more with what was always on its way. Successful retailers…

Join this webinar to learn how a single view of the customer gives retailers the ability to connect customer identities.

Catalogers rely on matchbacks to compare catalogs mailed against the response rates from their various housefile and prospecting list segments. However, matchback attribution rates, which are the percentage of orders that can be allocated back to a catalog mailing, are decaying. It’s important that the attribution of orders can be as high a percentage possible.…