Attribution

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan recap Total Retail Tech, an executive retail summit focused on the intersection of retail technology and marketing. Keenan identifies three primary themes to emerge from the conference — implementing a culture of digital innovation and experimentation within your organization; the buzz…

Join us for this webinar to learn how retailers are addressing the challenge of improving customer intelligence and retail analytics.

Learn how the right e-commerce platform impacts multiple business areas, from supply chain to customer service and more!

Was the search campaign, the Facebook ad or the TV spot the most impactful for the sale? Identifying attribution — i.e., which piece of marketing actually helped drive customers into stores and online shopping carts — is a hugely important challenge for Fortune 100 companies and startups alike. Yet brands aren't shying away from the…

In this webinar, you’ll learn the ideal way to structure your business for the future of “commerce”.

Customer-obsessed marketing is here, and retailers and brands are evaluating an increasingly complex advertising world filled with new questions around metrics, search performance and audience quality. In a recent study from RetailMeNot and Kelton Research on connecting retailers, brands and agencies with priority customers, retail marketers weigh in on the essential nature of identifying and…

Don’t miss this webinar to learn how to protect your business from costly overstocks, out-of-stocks and returns.

With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns

I smirk when anyone tells me that "branding" is the core of any campaign. Branding is to measurement what superstition is to science. You advertise to do one thing: move product — period. That product is sold either online or offline. Online measurement, while not perfect, is evolving. Offline, up until recently, not so much.…

I smirk when anyone tells me that “branding” is the core of any campaign. Branding is to measurement what superstition is to science. You advertise to do one thing: move product — period. That product is sold either online or offline. Online measurement, while not perfect, is evolving. Offline, up until recently, not so much. […]