Attribution

New research from the Interactive Advertising Bureau and Winterberry Group sheds an interesting light on marketers’ preferred tactics and technologies. One of the most dramatic revelations is the steep rise in investment in cross-channel measurement and attribution. Just one-third of survey respondents said that these tactics occupied their time in 2016, but almost double that…

In this interactive webinar, our expert speakers will address tips for creating seamless cross-channel shopping experiences and more.

In this interactive webinar, our expert speakers will address the importance of a strong customer retention strategy and so much more.

Tune in to learn how to use digital experiences to capture the interest, loyalty and dollars of Generation Z and millennial consumers.

Can retailers link a single purchase to the local search that it came from? The short answer is, “Not yet, but we’re working on it.” The local search industry is working to tie searches to sales, so it won’t be long before you’ll be able to connect a consumer to a specific purchase, originating from…

Join us to hear real-world examples of brands that have leveraged analytics to improve the customer journey and so much more!

Learn the benefits of selling on multiple marketplaces, the value each marketplace brings to the table and much more.

Retail products are a home run for influencer marketing. Non-name brands that have their products portrayed seven times in an Instagram user's posts over the course of six months garner 84 percent brand recall from that user’s followers. Placing your brand within content on an ongoing basis is the best way to attract consumers. Your…

Join us for this interactive webinar to learn the steps necessary to become a data-driven organization.

Join us on this educational webinar to hear how marketers are using digitally reactive direct mail as part of their market strategy.