Track Online to Offline Conversions With Local Search Efforts
November 29, 2016 at 12:23 pm

Can retailers link a single purchase to the local search that it came from? The short answer is, “Not yet, but we’re working on it.” The local search industry is working to tie searches to sales, so it won’t be long before you’ll be able to connect a consumer to a specific purchase, originating from…

5 Ways to Track Sales From Influencer Marketing
August 26, 2016 at 10:17 am

Retail products are a home run for influencer marketing. Non-name brands that have their products portrayed seven times in an Instagram user's posts over the course of six months garner 84 percent brand recall from that user’s followers. Placing your brand within content on an ongoing basis is the best way to attract consumers. Your…