Attribution

As we witness giants such as J.C. Penney and Macy’s close a number of locations, it can seem easy to draw conclusions that the end is near. The truth is that this decline in foot traffic has much less to do with what’s coming, but more with what was always on its way. Successful retailers…

Join this webinar to learn how a single view of the customer gives retailers the ability to connect customer identities.

Catalogers rely on matchbacks to compare catalogs mailed against the response rates from their various housefile and prospecting list segments. However, matchback attribution rates, which are the percentage of orders that can be allocated back to a catalog mailing, are decaying. It’s important that the attribution of orders can be as high a percentage possible.…

New research from the Interactive Advertising Bureau and Winterberry Group sheds an interesting light on marketers’ preferred tactics and technologies. One of the most dramatic revelations is the steep rise in investment in cross-channel measurement and attribution. Just one-third of survey respondents said that these tactics occupied their time in 2016, but almost double that…

In this interactive webinar, our expert speakers will address tips for creating seamless cross-channel shopping experiences and more.

In this interactive webinar, our expert speakers will address the importance of a strong customer retention strategy and so much more.

Tune in to learn how to use digital experiences to capture the interest, loyalty and dollars of Generation Z and millennial consumers.

Can retailers link a single purchase to the local search that it came from? The short answer is, “Not yet, but we’re working on it.” The local search industry is working to tie searches to sales, so it won’t be long before you’ll be able to connect a consumer to a specific purchase, originating from…

Join us to hear real-world examples of brands that have leveraged analytics to improve the customer journey and so much more!

Learn the benefits of selling on multiple marketplaces, the value each marketplace brings to the table and much more.