Artificial Intelligence (AI)

Stopping Fraud Before it Starts: How Payments Platforms Are Using AI to Fight AI
July 21, 2025 at 5:53 pm

A recent survey from the Association for Financial Professionals revealed payment fraud is up while fraud recovery rates have plummeted. And this may be only the beginning of a new era of fraud challenges. Already, 2025 has become the year of agentic artificial intelligence, in which AI-powered systems can execute a series of tasks without…

How to Make the Most of AI-Powered Search
July 16, 2025 at 4:22 pm

Over the past decade, e-commerce search methods have evolved from simple text-based searches to more advanced, semantic, vector-based searches. Generative artificial intelligence (GenAI) and large language models (LLMs) drive this transformation, elevating search to a new level by providing context-aware, personalized results. Customers now expect precise results using conversational language and advanced image and voice…

AI is Leveling the Playing Field For Beauty. Are You in the Game?
July 15, 2025 at 4:03 pm

In the beauty industry, data has long been a source of power. From spotting emerging trends to shaping product development and marketing strategies, access to the right insights can mean the difference between leading the market and missing the moment. But for years, this kind of commercial intelligence was a luxury only the biggest players…

Driven by AI: The Evolving Roles of Frontline Retail Workers
July 15, 2025 at 2:10 pm

Artificial intelligence (AI) is undeniably transforming the retail industry, streamlining operations and redefining the future of work. However, much of the conversation to date has centered on AI’s impact on supply chain logistics, marketing optimization, technology infrastructure and contact experience systems. One crucial segment, though, has remained largely absent from this discourse: frontline retail workers.…

Agentic AI is Poised to Be the Biggest Retail Disruption Since E-Commerce
July 9, 2025 at 10:13 am

The retail world is facing its third revolutionary shift in just a couple of decades, following the rise of mass marketplaces, which were preceded by the e-commerce boom. What was once a competition between brands became each brand battling with each other and the online behemoth that is Amazon.com. The fight for customer spend became…

A 5-Step AI Activation Process for Retailers and Brands
July 7, 2025 at 4:58 pm

In this video, Nathan Safran, vice president, research, NAPCO Media and Printing United Alliance, offers practical advice for retailers and brands on how to effectively incorporate artificial intelligence into their businesses. In addition, Safran identifies two simple tools that businesses can leverage in their AI journeys. Specifically, Safran outlines a five-step AI activation process, including:…

How REVOLVE is Utilizing LLMs in its Marketing
July 1, 2025 at 5:26 pm

While at the 2025 CommerceNext Growth Show in New York City last week, Joe Keenan spoke with Ryan Pabelona, vice president of performance marketing at REVOLVE, and Michael Lamb, president and chief commercial officer of RTB House. Pabelona and Lamb discussed how large language models (LLMs) are enabling the fashion retailer to personalize its marketing…

AI Shopping Assistants Aren’t Catching on … Yet. Can Brands Capitalize on the Desire for Personalization?
June 30, 2025 at 12:22 pm

Consumers have an overwhelming amount of shopping options at their fingertips, from brand content, Google search recommendations, social media, and now, artificial intelligence (AI) assistants. Just last month, OpenAI introduced a new shopping assistant that offers tailored product recommendations, and Perplexity just announced a partnership with PayPal to enable direct purchases through its own AI…

From Influence to Intelligence: The Rise of AI-Driven Creator Commerce
June 18, 2025 at 9:47 pm

As retail navigates macroeconomic headwinds, platform disruption, and increasingly cautious consumer spending, a new dynamic is emerging: creators are evolving into strategic commercial collaborators, not just storytellers. Supercharged by artificial intelligence (AI), creators are rewriting the rules of affiliate and brand partnerships, becoming leaner, smarter and more resilient in the process. In 2025, AI isn’t…