Artificial Intelligence (AI)

The retail industry has never been more fluent in artificial intelligence, and yet, never more limited by it. Most retail leaders can articulate the power of generative AI. They’ve seen chatbots draft marketing copy, image tools design product listings, and data models predict seasonal demand. But ask those same teams how AI could bridge online…

For years, headlines foretold the demise of brick-and-mortar retail. As e-commerce boomed and digital convenience reshaped consumer behavior, many predicted physical stores would fade into irrelevance. However, today's flagship locations tell a different story. Shoppers, especially digital natives like Gen Z, are showing up in person for immersive brand experiences, hands-on product demos, and personalized…

There’s a major shift happening in commerce, and it’s hiding in plain sight. You can see it in how people are starting their buying journeys and in how often they’re already using answer engines to make product decisions. OpenAI’s own data shows that more than 55 million messages every day in ChatGPT are about items…

For retailers and publishers alike, the holiday season often exposes what’s working and what's not in digital advertising operations, often setting the stage for the year ahead. Campaign volume spikes, timelines shrink, and the pressure intensifies. But the real story isn't the holidays themselves; it’s about what these peak periods reveal about the industry’s operational…

Retail is no stranger to artificial intelligence and its powerful capabilities. Many in the industry already use AI in some capacity, with new research indicating 87 percent of retailers have adopted AI in at least one area of their business. The next phase of growth will likely focus on personalization, as 86 percent of all…

With more than 85 percent of global consumers having used an artificial intelligence-powered service in the last month, the first true AI-driven holiday shopping season has been completed. According to Adobe Analytics, online spending in the U.S. during Cyber Week reached $44.2 billion, up 7.7 percent year-over-year, driven in part by an 670 percent increase…

If the last few years were about experimenting with artificial intelligence, 2026 will be about making it actually work. Retailers have spent a huge amount of money on tools that promise sharper predictions and better personalization. Many teams have seen flashes of value, but most are still wrestling with the same underlying problem: their customer…

For retailers today, meeting customer expectations takes more than adding artificial intelligence tools. The real impact comes when those tools work together, coordinating data, automations and insights so that operations run smarter and customers feel the impact. That’s what AI orchestration promises, and it’s starting to reshape the retail industry from the inside out. What…

In retail, customer experience drives loyalty, yet most organizations cannot pinpoint a single person responsible for it. According to Forrester, many companies admit they lack a clear CX owner. Instead, marketing, IT, digital, and operations each manage their own slice of the customer journey. For example, chatbots fall under digital communications, phone support under operations,…

E-commerce is evolving in ways that most retailers aren’t prepared for. The next wave of online shopping won't happen primarily on websites, it will happen through artificial intelligence agents that browse, compare and recommend products on behalf of consumers. Companies that lack the data architecture to serve these agents will become invisible to an important…