Artificial Intelligence (AI)

For more than two decades, dashboards have been the center of the marketing technology universe. Every new platform promised better reporting, more customizable charts, and deeper insights to help marketers make smarter decisions. However, that model is evolving. With the proliferation of conversational artificial intelligence, marketers are beginning to look for answers instead of reports.…

Artificial intelligence is becoming more visible across the online shopping journey, though consumer behavior is shifting in more selective ways than many anticipated. Rather than overhauling how they shop, consumers are incorporating AI into specific tasks where it simplifies effort, while continuing to rely on familiar sources for validation and final decisions. Contentsquare’s consumer survey…

A shopper messages a retailer's “product concierge” that looks and sounds exactly like the founder who launched the company a decade ago. A training video features an associate of the year, still greeting new hires long after she left for a competitor. Neither is science fiction. Generative artificial intelligence now makes it simple to turn…

For the last 20 years, e-commerce marketing strategy has revolved around a simple premise: get the consumer to your website, analyze their behavior, and optimize for conversion. Traffic was the goal and the homepage was the storefront. Performance marketing, search engine optimization, digital campaigns, and paid media all served the same purpose: driving shoppers into…

Over the past two years, I've had dozens of conversations with retailers evaluating artificial intelligence tools and capabilities. No matter the size of the business or the sophistication of the technology, the discussions tend to follow a familiar pattern with the same several questions coming up again and again. The conversation usually starts with two…

In the time of distributed commerce, the traditional attribution model of last-click measurement breaks down. Brands need to adapt at the infrastructure level. Walmart embedded its own artificial intelligence layer, Sparky, into third-party interfaces while keeping the transaction anchored in its own environment.

During the holiday season, retailers’ online traffic numbers skyrocket, but so does their competition. With standard site navigation, Black Friday and Cyber Week shoppers must click through product pages to find what they’re looking for. If they can’t easily find it, shoppers abandon their carts and visit other sites. However, modern artificial intelligence commerce agents…

Every retailer I talk to has an artificial intelligence story. There's a new tool on the store floor, an AI marketing pilot, or a vendor pitching a solution for merchandising, pricing, or customer service. I think the industry is asking the wrong question. The question is not whether a retailer uses AI. Nearly every retailer…

For the past two years, AI has rapidly reshaped how consumers discover and evaluate products. Instead of solely relying on traditional search engines, shoppers are turning to AI assistants and large language models (LLM’s) to research purchases, compare options, and receive recommendations. Now, AI's influence is extending into the transaction itself. Recent announcements from major…

Target on Tuesday announced it has appointed its first ever chief artificial intelligence officer in its latest bet to capitalize on the AI boom, reports CNBC. The company named Chandhu Nair as its chief AI officer and senior vice president and also announced Purvi Shah as the company’s senior vice president of user experience. Nair…